{"id":1002,"date":"2023-06-08T09:07:54","date_gmt":"2023-06-08T09:07:54","guid":{"rendered":"https:\/\/blog.lowfruits.io\/?p=1002"},"modified":"2023-06-08T09:07:54","modified_gmt":"2023-06-08T09:07:54","slug":"how-do-you-win-the-serps-in-a-world-where-writing-with-ai-is-a-commodity","status":"publish","type":"post","link":"https:\/\/lowfruits.io\/blog\/how-do-you-win-the-serps-in-a-world-where-writing-with-ai-is-a-commodity\/","title":{"rendered":"How Do You Win the SERPs in a World Where Writing with AI Is a Commodity?"},"content":{"rendered":"\n

This article was not <\/em><\/strong>partially created by AI. But could it have been? <\/p>\n\n\n\n

That\u2019s what we\u2019re here for today! As the owner of a content marketing studio and one of the first people to work on the development of proprietary GPT-3 models, I\u2019m here to share my perspective on how AI content will affect SEO. <\/p>\n\n\n\n

And in this article, I\u2019ll walk you through the key scenarios for the development of AI writing<\/strong> and show you how to think about SEO in 2023 and onwards<\/strong> to stay on top of the game. <\/p>\n\n\n\n

Let\u2019s dive in!<\/p>\n\n\n\n

[simple-author-box]<\/p>\n\n\n\n\n\n

Wait \u2013 Should <\/em>You Use AI for SEO?<\/h2>\n\n\n\n

Honestly? Yes. Your competitors already are. <\/p>\n\n\n\n

Whether you\u2019ll use it for programmatic SEO<\/a> (and put an editor experienced in the niche who can research and edit the content to add more value to it) or to tackle quick tasks like sorting keywords by intent (unless you already use LowFruits, in which case \u2013 you\u2019re good!), there\u2019s no use in pretending like AI isn\u2019t going to become commonplace.<\/p>\n\n\n\n

However, keep in mind that what we call AI is actually LLM (large language models)<\/a>. They can\u2019t think or resonate beyond what they\u2019ve been programmed to do<\/strong>. The AI will never think of making a fun comparison between gardening and rocket science, which a creative human might.<\/p>\n\n\n\n

All the AI tools\u2019 data is tagged, so they fundamentally process information differently from us.<\/p>\n\n\n\n

Additionally, your competitors will be tapping into the same information pool as you. This makes it very hard for the AI to create something original.<\/p>\n\n\n\n

Personally, my content team and I will keep experimenting with AI to make our work easier. It\u2019s not quite there yet, but with a little creativity, you can have it create storied examples of your ideal buyer\u2019s profile\u2026<\/p>\n\n\n\n

\"how<\/figure>\n\n\n\n

\u2026 or come up with a joke or two to spice up your content when you\u2019re not feeling up to snuff. <\/p>\n\n\n\n

Keep an open mind, and don\u2019t be afraid. Right now, all of these are just handy little tools. The real \u201cdanger\u201d is in how we perceive them and how they affect the channels we\u2019re making money from. But whenever adversity arises, it gives us the opportunity to rethink the axioms and shake up the status quo. <\/p>\n\n\n\n

How Will AI Writing Affect SEO?<\/h2>\n\n\n\n

First, let me dispel the myth: SEO isn\u2019t going to die. It\u2019s been pronounced dead and dying since the early 2000s, and here it is \u2013 still kicking. <\/p>\n\n\n\n

However, SEO will change. If you\u2019ve checked out the latest Google I\/O conference developments, you\u2019ve noticed that conversational AI<\/strong> will respond to some of the queries, and there\u2019ll be a new tab in the SERPs: Perspectives<\/strong>.<\/p>\n\n\n\n

So let\u2019s focus on these two, with an additional kicker: commoditization.<\/p>\n\n\n\n

#1. Everyone\u2019s Writing the Same Content, AKA: Writing with AI Becomes a Commodity<\/h3>\n\n\n\n

I\u2019ve been in content marketing for around 10 years now, and let\u2019s be honest – the quality of writing has degraded<\/strong>. <\/p>\n\n\n\n

When you hit the SERPs for a query, it often feels like everyone\u2019s saying the same thing \u2013 because they are.<\/p>\n\n\n\n

AI won\u2019t change much about that. If your writers are constantly respinning SERP content<\/strong>, using Google as their only research source, you\u2019re already producing commoditized content. <\/p>\n\n\n\n

The only thing AI will do is make it irrelevant sooner. Because it will pull information from the same pool for every prompt, articles will become virtually indistinguishable.<\/strong><\/p>\n\n\n\n

\"AI<\/figure>\n\n\n\n

The words are different, but the substance is the same. [Screenshots from a test using one of the popular AI content tools.]<\/p>\n\n\n\n

For SEO, this means a lot of nearly duplicate content. While Google wouldn\u2019t currently recognize these two articles as duplicates, you can bet it will start to. As it prioritizes its AI and Perspective results, it\u2019ll want to filter out everything that isn\u2019t original or unique.<\/p>\n\n\n\n

Because SEO in 2023 and onwards will no longer be about \u201chelpful,\u201d<\/strong> resulting in thousands of the same articles. <\/p>\n\n\n\n

SEO will become about unique<\/strong>:<\/p>\n\n\n\n