For businesses, buyer intent keywords<\/strong>\u2014those that signal a strong purchase desire\u2014are crucial for driving conversions<\/strong>.<\/p>\n\n\n\n But what exactly are buyer intent keywords? And how can you find them?<\/p>\n\n\n\n In this post, we\u2019ll break down buyer intent keywords, explain why they matter for your business, and guide you through the process of finding them.<\/p>\n\n\n\n In This Article<\/p>\n\n\n\n Search intent<\/a> is the underlying reason why someone performs a search. It helps you understand the purpose behind a search query.<\/p>\n\n\n\n For example, what is the searcher looking for? Are they seeking information, exploring options, or ready to buy?<\/p>\n\n\n\n Knowing this information helps you create content that truly resonates with your audience.<\/p>\n\n\n\n There are four primary types of search intent:<\/strong><\/p>\n\n\n\n By deciphering search intent, you can determine what the user is looking for and align your content with their needs and expectations.<\/p>\n\n\n\n Buyer intent keywords are search terms that signal a strong purchase desire.<\/p>\n\n\n\n They reveal that the user is actively considering or researching a product or service.<\/p>\n\n\n\n Buyer intent keywords consist of both commercial<\/strong> and transactional<\/strong> intent. These keywords align with the mid to late stage in the customer journey<\/strong>, indicating a high likelihood of conversion.<\/p>\n\n\n\n Here\u2019s a brief explanation of each:<\/p>\n\n\n\n By understanding the difference between low and high-intent keywords, you can tailor your content and marketing efforts to attract the right audience at the appropriate stage of the buyer's journey.<\/p>\n\n\n\n Understanding and targeting buyer intent keywords is crucial for a business\u2019s success.<\/p>\n\n\n\n By focusing on these keywords, you can:<\/p>\n\n\n\n Now that you understand the importance of buyer intent keywords, let\u2019s see how to find them using keyword research tools<\/a>.<\/p>\n\n\n\n The first step is quick and easy.<\/p>\n\n\n\n Jot down a list of keywords related to your business or industry.<\/p>\n\n\n\n For example, let\u2019s imagine I\u2019m a ceramics artist who sells her pottery online. Some of my keywords might include:<\/p>\n\n\n\n Don\u2019t overthink it. Just write anything that comes to mind.<\/p>\n\n\n\n Now, you\u2019re going to plug these ideas into a keyword research tool.<\/p>\n\n\n\n For our demonstration, I\u2019m going to use Semrush<\/a>.<\/p>\n\n\n\n (If you don\u2019t have a Semrush account, you can sign up for a 7-day free trial.)<\/p>\n\n\n\n First, navigate to the Keyword Overview<\/strong> tool and enter your keyword. I\u2019m using the first keyword in our earlier list, \u201chandmade pottery.\u201d<\/p>\n\n\n\n Semrush will generate several keyword insights, including the Intent<\/strong>. In our example, we see that our keyword has commercial<\/strong> intent.<\/p>\n\n\n\n From here, I\u2019d like to get more<\/em> keywords and their search intents.<\/p>\n\n\n\n Let\u2019s move on to the next step.<\/p>\n\n\n\n When you\u2019re on the Keyword Overview<\/strong> page, scroll down until you see Keyword Ideas<\/strong>.<\/p>\n\n\n\n Click View all keywords<\/strong>.<\/p>\n\n\n\n This action will take you to the Keyword Magic Tool,<\/strong> where you will get a list of related keywords<\/a> and insights.<\/p>\n\n\n\n In the example below, Semrush found 1.5K related keywords<\/strong>. We also see that the first results have commercial<\/strong> and transactional<\/strong> intent.<\/p>\n\n\n\n To ensure we\u2019re only looking at buyer intent keywords, I\u2019m going to apply a filter.<\/p>\n\n\n\n Click Intent<\/strong> and select Commercial<\/strong> and Transactional<\/strong> from the list of options. Then, hit Apply<\/strong>.<\/p>\n\n\n\n I now have a report of 104 buyer intent keywords<\/strong> related to my original search for \u201chandmade pottery.\u201d<\/p>\n\n\n\n What\u2019s even better is that they all have a low keyword difficulty<\/strong><\/a> (KD), meaning they\u2019re easy to rank for. (If this wasn\u2019t the case, we could have applied another filter to exclude high KDs.)<\/p>\n\n\n\n Now, you can save these keywords to lists or export the report to your computer.<\/p>\n\n\n\n And there you have it!<\/p>\n\n\n\n You have successfully generated over a hundred buyer-intent keywords. And that was just from one of our keyword ideas!<\/p>\n\n\n\n Rinse and repeat to get even more.<\/p>\n\n\n\n Now, let\u2019s check out another tool that makes this process even faster.<\/p>\n\n\n\n If you\u2019re not familiar with LowFruits<\/a>, it\u2019s a keyword research tool designed to help small business owners find low-competition keywords<\/a>.<\/p>\n\n\n\n These are keywords that are easy to rank for, meaning you don\u2019t need to have a lot of domain authority, backlinks, etc.<\/p>\n\n\n\n To replicate this process in LowFruits, head on over to the KWFinder.<\/strong> This tool is located in the left menu.<\/p>\n\n\n\n Then, add your keyword.<\/p>\n\n\n\n We\u2019ll use \u201chandmade pottery\u201d again.<\/p>\n\n\n\n You can also change the country and language.<\/p>\n\n\n\n Once you\u2019re ready, click Search<\/strong>.<\/p>\n\n\n\n KWFinder<\/a> will generate a report that you can access in one of two ways:<\/p>\n\n\n\n I\u2019m going to select the second option<\/strong> because this will give us valuable keyword insights (like search volumes and weak spots) for all high-intent keywords<\/strong>, which are the ones we\u2019re interested in.<\/p>\n\n\n\n (LowFruits uses a credit system, so if you\u2019re low on credits, go ahead and choose the first option. You can add a high-intent filter after.)<\/p>\n\n\n\n In LowFruits, high-intent keywords have modifiers like:<\/p>\n\n\n\n These modifiers produce buyer intent keywords<\/strong>, which is what we\u2019re after.<\/p>\n\n\n\n Once your report is ready, you\u2019ll reach a screen that looks like this:<\/p>\n\n\n\n There are several views available, but here are two key ones:<\/p>\n\n\n\n The Analyzed tab gives me 273 high-intent keywords<\/strong>.<\/p>\n\n\n\n Now, since I\u2019m probably a small business, I don\u2019t necessarily care for keywords with high difficulty. Instead, I\u2019d like to focus my SEO efforts on keywords that I can actually<\/em> rank for.<\/p>\n\n\n\n To curate my keyword list, I\u2019m going to use a filter on the SERP Difficulty Score<\/strong> (SD).<\/p>\n\n\n\n (This is the LowFruits equivalent to Semrush keyword difficulty.)<\/p>\n\n\n\n I set SD<\/strong> to 1<\/strong>, and then click Apply<\/strong>.<\/p>\n\n\n\n We now have a report of 146 high-intent keywords that are easy to rank for<\/strong>.<\/p>\n\n\n\n Like Semrush, you can add these to keyword lists or export to your computer.<\/p>\n\n\n\n Now, here\u2019s where it gets really interesting:<\/strong><\/p>\n\n\n\n In addition to finding buyer intent keywords with low SDs, LowFruits also shows how many Weak Spots there are on the SERP for any given keyword.<\/p>\n\n\n\n Weak Spots are competitors with low domain authority,<\/strong> and they\u2019re symbolized by the green icons in the right column.<\/p>\n\n\n\n Keywords with low SDs<\/strong> and multiple Weak Spots<\/strong> are ideal for small websites.<\/p>\n\n\n\n Not only are they easy to rank for, but they also have competitors that you can beat.<\/p>\n\n\n\n This means you can rank high<\/strong> in search results and drive qualified traffic<\/strong> to your site.<\/p>\n\n\n\n Because of this feature, I prefer LowFruits over Semrush when researching keywords for clients with small businesses or newer domains.<\/p>\n\n\n\n Now that you have a comprehensive list of buyer intent keywords, it\u2019s time to optimize your website for them.<\/p>\n\n\n\n Your content creation efforts should align with the user expectations of each search intent.<\/p>\n\n\n\n Let\u2019s look at some content format examples for commercial and transactional keywords:<\/p>\n\n\n\n Content for Commercial Keywords:<\/strong><\/p>\n\n\n\n Content for Commercial Keywords:<\/strong><\/p>\n\n\n\n If you want to ensure maximum visibility for your content, I also recommend using a content optimization tool<\/strong>.<\/p>\n\n\n\n SEOBoost<\/a> is a great option for websites of any size.<\/p>\n\n\n\n You write your content in a dashboard similar to Microsoft Word or Apple Pages, so there\u2019s no learning curve. The tool then populates keyword suggestions next to your post or page.<\/p>\n\n\n\n For WordPress users, I highly recommend All in One SEO<\/a> (AIOSEO).<\/p>\n\n\n\n This SEO plugin generates on-page SEO recommendations<\/strong> directly in the WordPress editor, so you don\u2019t have to switch between tools.<\/p>\n\n\n\n It\u2019s extremely user-friendly and provides actionable checklists to improve your content\u2019s performance.<\/p>\n\n\n\n Here\u2019s an example of the Focus Keyphrase Checklist<\/strong> that analyzes your content for your primary keyword:<\/p>\n\n\n\n Understanding and leveraging buyer intent keywords is essential for driving traffic, generating leads, and boosting conversions.<\/p>\n\n\n\n By aligning your content with the specific needs and desires of your target audience, you can create a more effective and engaging online presence.<\/p>\n\n\n\n Remember, buying intent is dynamic and can evolve over time.<\/p>\n\n\n\n Continuously monitor keyword trends and adjust your strategy accordingly. This approach will help you maximize your return on investment and support long-term growth.<\/p>\n\n\n\n Further reading:<\/strong><\/p>\n\n\n\n Understanding what people are looking for when they search online is the cornerstone of effective SEO. Search intent helps you decipher this, revealing the true purpose behind a search query. For businesses, buyer intent keywords\u2014those that signal a strong purchase desire\u2014are crucial for driving conversions. But what exactly are buyer intent keywords? And how can […]<\/p>\n","protected":false},"author":248,"featured_media":2554,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"am_check_title_format":true,"am_check_permalink_format":true,"am_check_check_categories":true,"am_check_image_links_new_tab":true,"am_check_links_new_tab":true,"am_check_flifdn_i_zdilyghwmc3q":true,"am_check_bw5lhchtaays6phnuxaab":true,"am_check_7xjfkeyllswtlb8m4geli":true,"am_check_mmpyavkpnvqakyoa0pswp":true,"am_check_nwzd0q2luski4upg5xkib":true,"am_check_phrpfzy7iv6_4sb6gtmfe":true,"am_check_dt_uokjr34nmlp5i4mai5":true,"am_check_ck0ix72zhwrmtntdo09mi":true,"am_check_m0uc7nzckg1x33rffydya":true,"am_check_joaqzpt1pujl4bkkyurpx":true,"am_check_wmavsh39a3yxl49ptxfe7":true,"am_check_v_r5yh0urz2icvtljws0m":true,"am_check_00ob2jv86fnniwqec_pzr":true,"footnotes":""},"categories":[129],"tags":[187],"class_list":["post-2290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-keywords","tag-buyer-intent-keywords"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/posts\/2290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/users\/248"}],"replies":[{"embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/comments?post=2290"}],"version-history":[{"count":3,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/posts\/2290\/revisions"}],"predecessor-version":[{"id":6234,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/posts\/2290\/revisions\/6234"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/media\/2554"}],"wp:attachment":[{"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/media?parent=2290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/categories?post=2290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/tags?post=2290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}What Is Search Intent?<\/h2>\n\n\n\n
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What Are Buyer Intent Keywords?<\/h2>\n\n\n\n
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Why Do Buyer Intent Keywords Matter?<\/h2>\n\n\n\n
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How to Find Buyer Intent Keywords<\/h2>\n\n\n\n
1. Brainstorm Keywords<\/h3>\n\n\n\n
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2. Enter Your Keywords Into a Keyword Research Tool<\/h3>\n\n\n\n
![\"Semrush](\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/semrush-keyword-overview-1-1024x446.jpg\" "\\"Semrush")
<\/figure>\n\n\n\n3. Find Related Keywords With Buyer Intent<\/h3>\n\n\n\n
![\"Semrush](\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/semrush-view-keyword-ideas-1-1024x529.jpg\" "\\"Semrush")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/semrush-keyword-magic-1024x501.jpg\" "\\"Keyword")
<\/figure>\n\n\n\n![\"Semrush](\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/semrush-keyword-intent-1024x475.jpg\" "\\"Search")
<\/figure>\n\n\n\n![\"Buyer](\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/buyer-intent-keywords-semrush-1024x515.jpg\" "\\"Semrush")
<\/figure>\n\n\n\nFinding High-Intent Keywords in LowFruits<\/h2>\n\n\n\n
![\"LowFruits](\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/06\/lowfruits-homepage.jpg\" "\\"LowFruits")
<\/a><\/figure>\n\n\n\n![\"KWFinder](\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/kwfinder-seed-keyword-search-1024x259.jpg\" "\\"KWFinder")
<\/figure>\n\n\n\n\n
![\"LowFruits](\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/kwfinder-handmade-pottery-1024x748.jpg\" "\\"Access")
<\/figure>\n\n\n\n\n
![\"KWFinder](\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/handmade-pottery-report-1024x460.jpg\" "\\"KWFinder")
<\/figure>\n\n\n\n\n
![\"SERP](\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/sd-filter-lowfruits-1024x415.jpg\" "\\"SERP")
<\/figure>\n\n\n\n![\"Filtered](\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/handmade-pottery-filtered-report-1024x517.jpg\" "\\"Filtered")
<\/figure>\n\n\n\n![\"KWFinder](\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/handmade-pottery-weak-spots-1024x517.jpg\" "\\"Keywords")
<\/figure>\n\n\n\nWhat\u2019s Next: Align Content With Buyer Intent<\/h2>\n\n\n\n
\n
\n
![\"SEOBoost](\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/seoboost-keyword-optimizations-1024x535.jpg\" "\\"SEOBoost")
<\/figure>\n\n\n\n![\"Focus](\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/focus-keyphrase-checklist.jpg\" "\\"AIOSEO")
<\/figure>\n\n\n\nFinal Thoughts<\/h2>\n\n\n\n
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