{"id":2502,"date":"2025-01-15T12:47:52","date_gmt":"2025-01-15T12:47:52","guid":{"rendered":"https:\/\/blog.lowfruits.io\/?p=2502"},"modified":"2025-01-15T12:47:52","modified_gmt":"2025-01-15T12:47:52","slug":"anchor-text","status":"publish","type":"post","link":"https:\/\/lowfruits.io\/blog\/anchor-text\/","title":{"rendered":"Anchor Text: What It Is, Different Types, &amp; 5 Best Practices"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"what-is-anchor-text\">What Is Anchor Text?<\/h2>\n\n\n\n<p><strong>Anchor text is the clickable text of a hyperlink on a web page.<\/strong> It provides context and informs users and search engines about the content they can expect to find on the linked page.<\/p>\n\n\n\n<p>You'll often see anchor text as blue, underlined text.<\/p>\n\n\n\n<p>Here's an example:<\/p>\n\n\n\n<p><a href=\"https:\/\/blog.lowfruits.io\/meta-description\"><em>Meta descriptions<\/em><\/a><em> play an important role in increasing clickthrough rates and organic traffic.<\/em><\/p>\n\n\n\n<p>In the above sentence, &#8220;meta descriptions&#8221; is the anchor text.<\/p>\n\n\n\n<p>And, as you can guess, the link leads to a blog post about meta descriptions.<\/p>\n\n\n\n<div class=\"wp-block-group aioseo-table-of-contents crazy has-background is-layout-flow wp-block-group-is-layout-flow\">\n<p>In This Article<\/p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#what-role-does-anchor-text-have-in-seo\">What Role Does Anchor Text Have in SEO?<\/a><\/li><li><a href=\"#9-types-of-anchor-text\">9 Types of Anchor Text<\/a><ul><li><a href=\"#branded-anchors\">Branded Anchors<\/a><\/li><li><a href=\"#generic-anchors\">Generic Anchors<\/a><\/li><li><a href=\"#exact-match\">Exact Match<\/a><\/li><li><a href=\"#partial-match\">Partial Match<\/a><\/li><li><a href=\"#related-anchors\">Related Anchors<\/a><\/li><li><a href=\"#naked-ur-ls-naked-anchors\">Naked URLs \/ Naked Anchors<\/a><\/li><li><a href=\"#article-or-page-title\">Article or Page Title<\/a><\/li><li><a href=\"#money-anchors\">Money Anchors<\/a><\/li><li><a href=\"#image-anchors\">Image Anchors<\/a><\/li><\/ul><\/li><li><a href=\"#5-anchor-text-best-practices\">5 Anchor Text Best Practices<\/a><ul><li><a href=\"#1-keep-it-natural\">1. Keep It Natural<\/a><\/li><li><a href=\"#2-be-succinct\">2. Be Succinct<\/a><\/li><li><a href=\"#3-provide-context\">3. Provide Context<\/a><\/li><li><a href=\"#4-make-sure-readers-can-see-the-link\">4. Make Sure Readers Can See the Link<\/a><\/li><li><a href=\"#5-keep-accessibility-in-mind\">5. Keep Accessibility in Mind<\/a><\/li><\/ul><\/li><li><a href=\"#master-keyword-research-find-anchors-with-low-fruits\">Master Keyword Research &#x26; Find Anchors With LowFruits<\/a><\/li><li><a href=\"#final-thoughts\">Final Thoughts<\/a><\/li><\/ul><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-role-does-anchor-text-have-in-seo\">What Role Does Anchor Text Have in SEO?<\/h2>\n\n\n\n<p>When it comes to SEO, anchor text serves several important functions, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Keyword Targeting:<\/strong> By using relevant keywords in your anchor text, you can signal to search engines that a particular page is relevant to those keywords. This can help improve your website's ranking for those terms.<\/li>\n\n\n\n<li><strong>User Experience:<\/strong> Anchors provide users with a clear indication of where a link will lead them. This can enhance user experience and encourage them to explore your website further.<\/li>\n\n\n\n<li><strong>Relevance Indicator:<\/strong> When a search engine encounters a link, it analyzes the anchor text to determine how relevant the linked page is to the surrounding content and the overall topic of the website.<\/li>\n\n\n\n<li><strong>Internal Linking:<\/strong> Anchor text is crucial for internal linking, which involves linking to other pages within your own website. By using relevant and descriptive anchor text for internal links, you can help search engines understand your website structure and the relationships between different pages.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9-types-of-anchor-text\">9 Types of Anchor Text<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Are You Using Anchor Text Wrong?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/X3CdaBJKVNw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Here are the most common types of anchor text:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"branded-anchors\">Branded Anchors<\/h3>\n\n\n\n<p><strong>Branded anchors include a brand name<\/strong> and have no additional words.<\/p>\n\n\n\n<p>For example: <a href=\"https:\/\/lowfruits.io\/\"><em>LowFruits<\/em><\/a><em> is a leading keyword research and SERP analysis tool.<\/em><\/p>\n\n\n\n<p>In the above sentence, \u201cLowFruits\u201d is the anchor text and links to our homepage.<\/p>\n\n\n\n<p>Branded anchors help reinforce your brand identity and build recognition. They are especially useful for linking to your homepage or other key brand pages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"generic-anchors\">Generic Anchors<\/h3>\n\n\n\n<p><strong>These anchors use generic terms<\/strong>, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Click here<\/em><\/li>\n\n\n\n<li><em>Learn more<\/em><\/li>\n\n\n\n<li><em>Read more<\/em><\/li>\n<\/ul>\n\n\n\n<p>Generic anchors are simple and straightforward, but they do not provide much context. Use them sparingly, and consider using more descriptive options when possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"exact-match\">Exact Match<\/h3>\n\n\n\n<p><strong>Exact match anchor text matches your focus keyword exactly.<\/strong><\/p>\n\n\n\n<p>A <a href=\"https:\/\/blog.lowfruits.io\/focus-keywords\">focus keyword<\/a> is the main keyword you want your web page to rank for. It also describes the main topic of your content.<\/p>\n\n\n\n<p>In the above example, &#8220;focus keyword&#8221; is the keyword target for the article. This is an exact match anchor.<\/p>\n\n\n\n<p>Exact match anchors can help improve your website's ranking for that term. However, it's important to use them naturally and avoid overoptimization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"partial-match\">Partial Match<\/h3>\n\n\n\n<p><strong>Partial anchors contain part of the target keyword or change the order of the phrase.<\/strong><\/p>\n\n\n\n<p>For example, if your focus keyword is &#8220;SEO keyword research tools,&#8221; then &#8220;SEO tools for keyword research&#8221; would be a partial match.<\/p>\n\n\n\n<p>Partial match anchors are a good option to avoid using too many instances of exact match anchor text. They add a natural variation to your hyperlinks and provide relevant context to search engines and users.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"related-anchors\">Related Anchors<\/h3>\n\n\n\n<p><strong>These anchors are related to the topic but don't directly match the keyword.<\/strong><\/p>\n\n\n\n<p>An example of this may be a linked article optimized for \u201clong-tail keywords\u201d using the anchor \u201clow-competition keywords.\u201d<\/p>\n\n\n\n<p>Both anchors fall under the topic umbrella of easy keywords.<\/p>\n\n\n\n<p>Related anchors can help broaden your website's reach and attract visitors interested in related topics. They can also help establish your website as an authority in your niche.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"naked-ur-ls-naked-anchors\">Naked URLs \/ Naked Anchors<\/h3>\n\n\n\n<p><strong>Naked anchors display the full URL as the anchor text.<\/strong><\/p>\n\n\n\n<p>Here's an example: <em>Visit <\/em><a href=\"http:\/\/www.seoboost.com\"><em>www.seoboost.com<\/em><\/a><em> to optimize your content to rank higher in search results.<\/em><\/p>\n\n\n\n<p>While naked URLs can be informative, they can sometimes look cluttered and may not be as visually appealing as other anchor text types. Use them carefully, and consider using a more descriptive anchor when possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"article-or-page-title\">Article or Page Title<\/h3>\n\n\n\n<p><strong>These anchors use the title of the linked article or page as the anchor text.<\/strong><\/p>\n\n\n\n<p>Here are a few examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/blog.lowfruits.io\/best-serp-checkers\">Best SERP Checkers to Inform Your SEO Strategy [Free & Paid]<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.lowfruits.io\/featured-snippets\">Featured Snippets: What They Are & How to Get Them<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.lowfruits.io\/nap-seo\">NAP SEO: What It Is & Why It Matters for Local SEO<\/a><\/li>\n<\/ul>\n\n\n\n<p>All of these examples use the linked article\u2019s title as the anchor.<\/p>\n\n\n\n<p>This approach clearly indicates the linked content and helps users navigate your website easily. You'll often see this type of anchor text under sources or additional reading recommendations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"money-anchors\">Money Anchors<\/h3>\n\n\n\n<p><strong>Money anchor text uses keywords related to transactions<\/strong>, such as &#8220;buy now&#8221; or &#8220;get a discount.&#8221;<\/p>\n\n\n\n<p>Money anchors can be effective for promoting products or services. However, it's important to use them strategically and avoid appearing overly promotional.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"image-anchors\">Image Anchors<\/h3>\n\n\n\n<p><strong>If your image has a link, the alt text is the anchor text.<\/strong><\/p>\n\n\n\n<p>Alt text (alternative text) describes your images to search engines. It can also be used for accessibility purposes for visually impaired users.<\/p>\n\n\n\n<p>For example, I\u2019ve linked to the LowFruits homepage in the image below. The alt text (and thus anchor text) is: \u201c<em>LowFruits homepage, a keyword research tool.<\/em>\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/lowfruits.io\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"875\" height=\"449\" src=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/06\/lowfruits-homepage.jpg\" alt=\"LowFruits homepage, a keyword research tool.\" class=\"wp-image-2020\" title=\"LowFruits Homepage\" srcset=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/06\/lowfruits-homepage.jpg 875w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/06\/lowfruits-homepage-300x154.jpg 300w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/06\/lowfruits-homepage-768x394.jpg 768w\" sizes=\"auto, (max-width: 875px) 100vw, 875px\" \/><\/a><\/figure>\n\n\n\n<p>It's important to be descriptive and succinct when writing image alt text. Effective alt text can improve search engines' understanding of the image and potentially boost rankings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-anchor-text-best-practices\">5 Anchor Text Best Practices<\/h2>\n\n\n\n<p>Here are 5 best practices for writing anchor text:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-keep-it-natural\">1. Keep It Natural<\/h3>\n\n\n\n<p>Avoid keyword stuffing and ensure your anchor text is relevant and fits the context of the surrounding content. Overusing keywords can appear spammy and negatively impact your search engine rankings.<\/p>\n\n\n\n<p>Instead, focus on creating <strong>natural<\/strong>, <strong>informative text<\/strong> that accurately reflects the linked content.<\/p>\n\n\n\n<p>Some questions to ask yourself when including hyperlinks and writing anchors include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Does this link benefit the reader?<\/li>\n\n\n\n<li>Does the anchor text accurately reflect the linked content?<\/li>\n\n\n\n<li>Does it fit naturally within the content where it appears?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-be-succinct\">2. Be Succinct<\/h3>\n\n\n\n<p>Keep your link text <strong>brief<\/strong> and <strong>to the point<\/strong>. Avoid using long, convoluted phrases that may be difficult for users to understand. Focus on highlighting the most important information about the linked page in a concise manner.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-provide-context\">3. Provide Context<\/h3>\n\n\n\n<p>Write anchor text that gives readers a clear idea of <strong>what they can expect to find<\/strong> on the linked page. This can help improve user experience and encourage clicks. It can also reduce <a href=\"https:\/\/blog.lowfruits.io\/is-bounce-rate-a-ranking-factor\">bounce rates<\/a>, sending positive signals to Google about your content.<\/p>\n\n\n\n<p>Avoid using generic anchor text like &#8220;click here&#8221; or &#8220;learn more&#8221; as much as possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-make-sure-readers-can-see-the-link\">4. Make Sure Readers Can See the Link<\/h3>\n\n\n\n<p>Hyperlinks are often blue and underlined. This makes them easily visible to users and helps them identify the text as a link.<\/p>\n\n\n\n<p>If your website uses a custom design for hyperlinks, make sure they're easy for users to find. You should use a <strong>clear<\/strong> and <strong>consistent design for your links<\/strong> to make them stand out from the rest of your content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-keep-accessibility-in-mind\">5. Keep Accessibility in Mind<\/h3>\n\n\n\n<p>Optimize your content for visually impaired users by crafting <strong>descriptive anchor text<\/strong> <strong>for<\/strong> <strong>links<\/strong> and <strong>images<\/strong>. It should accurately reflect the content of the linked page or image and be easily read by screen readers. This approach will make your website more accessible to all users.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"master-keyword-research-find-anchors-with-low-fruits\">Master Keyword Research & Find Anchors With LowFruits<\/h2>\n\n\n\n<p>Writing strong anchor text involves knowing how to leverage your keywords in a natural and descriptive way.<\/p>\n\n\n\n<p>However, to find the keywords you can use for your SEO anchor text, you'll need to start with <a href=\"https:\/\/blog.lowfruits.io\/keyword-research-for-small-businesses\">keyword research<\/a>.<\/p>\n\n\n\n<p><strong>LowFruits simplifies the keyword research process for small business owners. <\/strong>With the help of tools like the <strong>KWFinder,<\/strong> you can pinpoint <a href=\"https:\/\/blog.lowfruits.io\/low-competition-keywords\">low-competition keywords<\/a> that are easy to rank for.<\/p>\n\n\n\n<p>LowFruits also has a unique <strong>SERP Difficulty Score<\/strong> (SD) metric and shows ranking websites with low domain authority. These are called <strong>Weak Spots<\/strong> because they're easy to outrank \u2014 even for new websites.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"487\" src=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/08\/sd-weak-spots-lowfruits-1024x487.jpg\" alt=\"Easy keywords in LowFruits with low difficulty and weak spots.\" class=\"wp-image-2387\" title=\"Easy Keywords in LowFruits\" srcset=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/08\/sd-weak-spots-lowfruits-1024x487.jpg 1024w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/08\/sd-weak-spots-lowfruits-300x143.jpg 300w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/08\/sd-weak-spots-lowfruits-768x365.jpg 768w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/08\/sd-weak-spots-lowfruits-1536x730.jpg 1536w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/08\/sd-weak-spots-lowfruits.jpg 1900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>These keywords are prime ranking opportunities for your website. Using them strategically in your content, including link text, can dramatically improve your visibility in the <a href=\"https:\/\/blog.lowfruits.io\/what-are-serps\">SERPs<\/a>.<\/p>\n\n\n\n<p>You can also keep an eye on your rankings using the <strong>Rank Tracker<\/strong>.<\/p>\n\n\n\n<p>This is one of the <a href=\"https:\/\/blog.lowfruits.io\/best-rank-tracker-tools\">best rank tracker tools<\/a> due to its ease of use and quick setup. It\u2019s extremely intuitive, allowing beginner and advanced SEOs to monitor keyword positions effectively.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"634\" src=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/lowfruits-rank-tracker-1-1024x634.jpg\" alt=\"LowFruits Rank Tracker dashboard.\" class=\"wp-image-2134\" title=\"LowFruits Rank Tracker\" srcset=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/lowfruits-rank-tracker-1-1024x634.jpg 1024w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/lowfruits-rank-tracker-1-300x186.jpg 300w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/lowfruits-rank-tracker-1-768x475.jpg 768w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/lowfruits-rank-tracker-1-1536x950.jpg 1536w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/lowfruits-rank-tracker-1.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>To learn more, check out the <a href=\"https:\/\/help.lowfruits.io\/\">LowFruits Academy<\/a>, which provides a comprehensive overview of all the features you can use to unlock higher rankings on the SERP.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"final-thoughts\">Final Thoughts<\/h2>\n\n\n\n<p>Anchor text plays a crucial role in both user experience and search engine optimization. By crafting effective SEO anchor text, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improve your website's search engine rankings.<\/li>\n\n\n\n<li>Enhance user navigation and engagement.<\/li>\n\n\n\n<li>Strengthen your internal linking strategy.<\/li>\n<\/ul>\n\n\n\n<p>When creating link text, remember to prioritize relevance and brevity. Use various anchor text types to keep it natural and avoid keyword stuffing.<\/p>\n\n\n\n<p>By following the anchor text best practices outlined in this article, you can optimize your website's SEO and provide a positive user experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Is Anchor Text? Anchor text is the clickable text of a hyperlink on a web page. It provides context and informs users and search engines about the content they can expect to find on the linked page. You&#8217;ll often see anchor text as blue, underlined text. Here&#8217;s an example: Meta descriptions play an important [&hellip;]<\/p>\n","protected":false},"author":248,"featured_media":2955,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"am_check_title_format":true,"am_check_permalink_format":true,"am_check_check_categories":true,"am_check_image_links_new_tab":true,"am_check_links_new_tab":true,"am_check_flifdn_i_zdilyghwmc3q":true,"am_check_bw5lhchtaays6phnuxaab":true,"am_check_7xjfkeyllswtlb8m4geli":true,"am_check_mmpyavkpnvqakyoa0pswp":true,"am_check_nwzd0q2luski4upg5xkib":true,"am_check_phrpfzy7iv6_4sb6gtmfe":true,"am_check_dt_uokjr34nmlp5i4mai5":true,"am_check_ck0ix72zhwrmtntdo09mi":true,"am_check_m0uc7nzckg1x33rffydya":true,"am_check_joaqzpt1pujl4bkkyurpx":true,"am_check_wmavsh39a3yxl49ptxfe7":true,"am_check_v_r5yh0urz2icvtljws0m":true,"am_check_00ob2jv86fnniwqec_pzr":true,"footnotes":""},"categories":[131],"tags":[199],"class_list":["post-2502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-anchor-text"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/posts\/2502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/users\/248"}],"replies":[{"embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/comments?post=2502"}],"version-history":[{"count":9,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/posts\/2502\/revisions"}],"predecessor-version":[{"id":6315,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/posts\/2502\/revisions\/6315"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/media\/2955"}],"wp:attachment":[{"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/media?parent=2502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/categories?post=2502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/tags?post=2502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}