{"id":2741,"date":"2025-03-13T08:44:15","date_gmt":"2025-03-13T12:44:15","guid":{"rendered":"https:\/\/blog.lowfruits.io\/?p=2741"},"modified":"2025-03-17T12:59:31","modified_gmt":"2025-03-17T16:59:31","slug":"keyword-research-tips-for-small-businesses","status":"publish","type":"post","link":"https:\/\/lowfruits.io\/blog\/keyword-research-tips-for-small-businesses\/","title":{"rendered":"8 Keyword Research Tips for Small Businesses [Beginner\u2019s Guide]"},"content":{"rendered":"\n<p>If I could give small business owners one piece of SEO advice, it would be this: <strong>Don't skip keyword research.<\/strong><\/p>\n\n\n\n<p>Keyword research is the foundation of a successful online presence. Yet, countless website owners overlook this crucial step.<\/p>\n\n\n\n<p>By understanding the terms people use to search for products and services like yours, you can optimize your website to <strong>attract the right audience<\/strong> and <strong>convert them into customers<\/strong>.<\/p>\n\n\n\n<p>In this beginner-friendly guide, we'll explore <strong>8 keyword research tips for small businesses<\/strong> to help you attract more qualified traffic and drive more sales.<\/p>\n\n\n\n<div class=\"wp-block-group aioseo-table-of-contents crazy has-background is-layout-flow wp-block-group-is-layout-flow\">\n<p>In This Article<\/p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#8-keyword-research-tips-for-small-businesses\">8 Keyword Research Tips for Small Businesses<\/a><ul><li><a href=\"#1-pick-the-right-keyword-research-tool\">1. Pick the Right Keyword Research Tool<\/a><\/li><li><a href=\"#2-identify-low-competition-keywords\">2. Identify Low-Competition Keywords<\/a><\/li><li><a href=\"#3-find-buyer-intent-keywords\">3. Find Buyer-Intent Keywords<\/a><\/li><li><a href=\"#4-analyze-competitor-keywords\">4. Analyze Competitor Keywords<\/a><\/li><li><a href=\"#5-create-keyword-clusters\">5. Create Keyword Clusters<\/a><\/li><li><a href=\"#6-use-a-content-optimization-tool\">6. Use a Content Optimization Tool<\/a><\/li><li><a href=\"#7-optimize-for-local-search\">7. Optimize for Local Search<\/a><\/li><li><a href=\"#8-use-a-keyword-rank-tracker\">8. Use a Keyword Rank Tracker<\/a><\/li><\/ul><\/li><li><a href=\"#final-thoughts\">Final Thoughts<\/a><\/li><\/ul><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8-keyword-research-tips-for-small-businesses\">8 Keyword Research Tips for Small Businesses<\/h2>\n\n\n\n<p>Want to dive deeper into the world of keyword research? Check out our in-depth guide: <a href=\"https:\/\/lowfruits.io\/blog\/keyword-research-for-small-businesses\/\" title=\"Keyword Research for Small Business Owners [Easy SEO Guide]\">Keyword Research for Small Business Owners<\/a>.<\/p>\n\n\n\n<p>For a quick overview, here are 8 essential tips to get you started.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-pick-the-right-keyword-research-tool\">1. Pick the Right Keyword Research Tool<\/h3>\n\n\n\n<p>The first step to effective keyword research is choosing the right tool.<\/p>\n\n\n\n<p><strong>But here's the thing:<\/strong> there are a ton of SEO tools available on the market, and not all of them are a good fit for small businesses.<\/p>\n\n\n\n<p>Typically, budgets and time are tighter when you run your business and its SEO.<\/p>\n\n\n\n<p><strong>So, what to look for?<\/strong><\/p>\n\n\n\n<p>The <a href=\"https:\/\/lowfruits.io\/blog\/best-seo-keyword-research-tools\/\" title=\"15 Best SEO Keyword Research Tools [Free & Paid]\">best keyword research tools<\/a> for small businesses will:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Be easy to use<\/strong><\/li>\n\n\n\n<li><strong>Deliver a good value<\/strong><\/li>\n\n\n\n<li><strong>Have features that move the needle<\/strong><\/li>\n<\/ul>\n\n\n\n<p>And if we had to narrow it down to one recommendation, it would be <a href=\"https:\/\/lowfruits.io\/\" title=\"LowFruits - Analyze the SERPs Faster, Find Weak Spots\">LowFruits<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/lowfruits.io\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"554\" src=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/10\/lowfruits-homepage-1024x554.jpg\" alt=\"LowFruits homepage, the best keyword research tool for small businesses.\" class=\"wp-image-2706\" title=\"LowFruits Homepage\" srcset=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/10\/lowfruits-homepage-1024x554.jpg 1024w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/10\/lowfruits-homepage-300x162.jpg 300w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/10\/lowfruits-homepage-768x415.jpg 768w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/10\/lowfruits-homepage-1536x830.jpg 1536w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/10\/lowfruits-homepage.jpg 1550w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>LowFruits is a keyword research and SERP analysis tool that was designed specifically for small business owners.<\/p>\n\n\n\n<p>It focuses on long-tail keyword research, which helps you identify <a href=\"https:\/\/lowfruits.io\/blog\/low-competition-keywords\/\" title=\"How to Find Low-Competition Keywords in 5 Easy Steps\">low-competition keywords<\/a> that are <strong>easy to rank for<\/strong>. (We\u2019ll get into this more in our next tip.)<\/p>\n\n\n\n<p>It\u2019s <strong>easy to use<\/strong> and <strong>saves you time<\/strong> when doing keyword research because you don\u2019t have to wade through thousands of competitive keywords that, realistically, small or new websites wouldn\u2019t be able to rank for.<\/p>\n\n\n\n<p>LowFruits also comes with a budget-friendly <a href=\"https:\/\/lowfruits.io\/pricing\" title=\"LowFruits Pricing\">price tag<\/a>, with credits starting as low as $25 and monthly plans at $29.90.<\/p>\n\n\n\n<p>Overall, it\u2019s a powerful keyword research tool that doesn\u2019t break the bank. It makes keyword research faster and helps you focus your optimization efforts on <strong>keywords with the most ranking potential<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-identify-low-competition-keywords\">2. Identify Low-Competition Keywords<\/h3>\n\n\n\n<p>Low-competition keywords are keywords with few websites competing for them. They\u2019re considered low-hanging fruits because they\u2019re <strong>easy ranking opportunities<\/strong>.<\/p>\n\n\n\n<p>They also <strong>don\u2019t require a high domain authority<\/strong> (DA) for a website to rank for them.<\/p>\n\n\n\n<p>More often than not, low-competition keywords are<strong> long-tail<\/strong>. This means they consist of 3 or more words.<\/p>\n\n\n\n<p>What\u2019s attractive about <a href=\"https:\/\/lowfruits.io\/blog\/long-tail-keywords\/\" title=\"Long-Tail Keywords: What They Are & How to Find Them\">long-tail keywords<\/a> for small businesses is that they have significantly <strong>higher conversion rates<\/strong> than general, short-tail keywords.<\/p>\n\n\n\n<p>Users are looking for something <em>specific<\/em> when performing a long-tail search, meaning if your site can answer their needs, they\u2019re likely to convert.<\/p>\n\n\n\n<p><strong>So, how do you find them?<\/strong><\/p>\n\n\n\n<p>This tutorial teaches you <a href=\"https:\/\/lowfruits.io\/blog\/low-competition-keywords\/\" title=\"How to Find Low-Competition Keywords in 5 Easy Steps\">how to find low-competition keywords<\/a> in a few easy steps. It takes you <strong>step-by-step<\/strong> through the process so that you ultimately get a keyword report that looks like this:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"487\" src=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/08\/sd-weak-spots-lowfruits-1024x487.jpg\" alt=\"Low-competition keyword list with low SERP difficulty and multiple weak spots.\" class=\"wp-image-2387\" title=\"LowFruits KWFinder Report\" srcset=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/08\/sd-weak-spots-lowfruits-1024x487.jpg 1024w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/08\/sd-weak-spots-lowfruits-300x143.jpg 300w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/08\/sd-weak-spots-lowfruits-768x365.jpg 768w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/08\/sd-weak-spots-lowfruits-1536x730.jpg 1536w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/08\/sd-weak-spots-lowfruits.jpg 1900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>List of low-competition keywords with easy SERP difficulties and multiple Weak Spots.<\/em><\/figcaption><\/figure>\n\n\n\n<p>In the above report, there are two key columns to pay attention to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SERP Difficulty Score (SD): <\/strong>This is a LowFruits metric representing <a href=\"https:\/\/lowfruits.io\/blog\/keyword-difficulty\/\" title=\"Keyword Difficulty: What It Is, Why It Matters, & How to Find It\">keyword difficulty<\/a>. It\u2019s on a scale of 1 to 3, with 1 being the easiest and 3 the hardest.<\/li>\n\n\n\n<li><strong>Weak Spots: <\/strong>These are low-authority domains ranking in the top 10 search results for a keyword. The more weak spots there are, the easier it will be to rank high for that keyword.<\/li>\n<\/ul>\n\n\n\n<p>Ultimately, you want to look for keywords with a <strong>low SD<\/strong> and <strong>multiple weak spots<\/strong>.<\/p>\n\n\n\n<p>This will help you identify low-competition keywords that can increase your visibility in search results and drive traffic to your site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-find-buyer-intent-keywords\">3. Find Buyer-Intent Keywords<\/h3>\n\n\n\n<p>You\u2019ve probably heard of <a href=\"https:\/\/lowfruits.io\/blog\/search-intent\/\" title=\"Search Intent Explained: What It Is, 4 Types, & Why It Matters\">search intent<\/a> by now, but here\u2019s a quick refresher: <strong>Search intent is the motivating factor behind a search query.<\/strong><\/p>\n\n\n\n<p>It\u2019s the <em>why<\/em> that drives someone to use a search engine.<\/p>\n\n\n\n<p>There are several types, but small business owners should pay special attention to one in particular: <strong>buyer intent<\/strong>.<\/p>\n\n\n\n<p><a href=\"https:\/\/lowfruits.io\/blog\/buyer-intent-keywords\/\" title=\"Buyer Intent Keywords: What They Are & How to Find Them\">Buyer-intent keywords<\/a> are search phrases that reflect a <strong>strong desire to purchase<\/strong>.<\/p>\n\n\n\n<p>They\u2019re typically a mix of commercial and transactional keywords, which cater to buyers at different stages late in the customer journey.<\/p>\n\n\n\n<p><strong>Buyer-intent keywords bring the following benefits:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increased conversions<\/li>\n\n\n\n<li>Greater return on investment (ROI)<\/li>\n\n\n\n<li>Improved customer experience<\/li>\n<\/ul>\n\n\n\n<p>You can find them using the <a href=\"https:\/\/lowfruits.io\/docs\/kwfinder\/\" title=\"LowFruits KWFinder\">LowFruits KWFinder<\/a> tool.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"241\" src=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/10\/kwfinder-search-blank-1-1024x241.jpg\" alt=\"Keyword search in LowFruits.\" class=\"wp-image-2745\" title=\"Keyword Search in LowFruits\" srcset=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/10\/kwfinder-search-blank-1-1024x241.jpg 1024w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/10\/kwfinder-search-blank-1-300x71.jpg 300w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/10\/kwfinder-search-blank-1-768x181.jpg 768w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/10\/kwfinder-search-blank-1-1536x361.jpg 1536w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/10\/kwfinder-search-blank-1-2048x482.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>After entering a search, select the <strong>second option<\/strong> (Access all keyword ideas + analyze all high-intent keywords). This selection<strong> includes buyer-intent keywords<\/strong> in its analysis.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"973\" src=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/06\/lowfruits-high-intent-keywords-1024x973.jpg\" alt=\"Option to access all keyword ideas and analyze all high-intent keywords.\" class=\"wp-image-2031\" style=\"width:511px;height:auto\" title=\"Analyze All High-Intent Keywords\" srcset=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/06\/lowfruits-high-intent-keywords-1024x973.jpg 1024w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/06\/lowfruits-high-intent-keywords-300x285.jpg 300w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/06\/lowfruits-high-intent-keywords-768x730.jpg 768w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/06\/lowfruits-high-intent-keywords.jpg 1158w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>You\u2019ll get a keyword report similar to the one we saw in our last tip, but this time, with buyer-intent keywords already analyzed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-analyze-competitor-keywords\">4. Analyze Competitor Keywords<\/h3>\n\n\n\n<p>You know the saying, &#8220;Keep your friends close, but your enemies closer&#8221;?<\/p>\n\n\n\n<p><strong>It\u2019s pretty accurate in the SEO world.<\/strong><\/p>\n\n\n\n<p>You need to keep a pulse on your competitors' strategies to stay ahead.<\/p>\n\n\n\n<p>By analyzing your competitors' websites, you can identify the keywords they're targeting and the strategies they're using to rank for them.<\/p>\n\n\n\n<p><strong>You can then use this information to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identify keyword gaps:<\/strong> Find keywords that your competitors are ranking for, but you're not.<\/li>\n\n\n\n<li><strong>Optimize your website: Poach their keywords and target them on your website.<\/strong><\/li>\n\n\n\n<li><strong>Improve your content strategy: <\/strong>Create content that's more relevant and valuable than your competitors.<\/li>\n<\/ul>\n\n\n\n<p>These optimizations can help you write stronger content that ultimately outranks your competitors.<\/p>\n\n\n\n<p><strong>Further reading: <\/strong><a href=\"https:\/\/lowfruits.io\/blog\/find-competitors-keywords\/\" title=\"How to Find Competitors\u2019 Keywords (& Outrank Them!)\">How to Find Competitors\u2019 Keywords<\/a><\/p>\n\n\n\n<p>LowFruits empowers you to extract the <strong>top-ranking keywords for your competitors <\/strong>using the <strong>Extract<\/strong> tool. Just enter your competitors\u2019 domains into the Ranking tab\u2019s search box, then click <strong>Extract<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"449\" src=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/10\/lowfruits-extract-rankings-1024x449.jpg\" alt=\"LowFruits keyword extraction tool.\" class=\"wp-image-2684\" title=\"LowFruits Extract Tool\" srcset=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/10\/lowfruits-extract-rankings-1024x449.jpg 1024w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/10\/lowfruits-extract-rankings-300x132.jpg 300w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/10\/lowfruits-extract-rankings-768x337.jpg 768w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/10\/lowfruits-extract-rankings-1536x674.jpg 1536w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/10\/lowfruits-extract-rankings.jpg 1650w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Add competitor domains to extract their ranking keywords.<\/em><\/figcaption><\/figure>\n\n\n\n<p>LowFruits will generate a spreadsheet of your competitors\u2019 keywords that you can download to your computer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-create-keyword-clusters\">5. Create Keyword Clusters<\/h3>\n\n\n\n<p><a href=\"https:\/\/lowfruits.io\/blog\/what-is-keyword-and-topic-clustering\/\" title=\"What Is Keyword and Topic Clustering?\">Keyword clusters<\/a> are the secret weapon of digital marketers and SEO professionals.<\/p>\n\n\n\n<p>The idea is to group <strong>related keywords with the same search intent <\/strong>together. Then, you target this cluster of keywords in a single piece of content.<\/p>\n\n\n\n<p>This strategy ensures <strong>maximum visibility <\/strong>for your content and <strong>streamlines your SEO efforts<\/strong>.<\/p>\n\n\n\n<p>You could go to the old school route and create keyword clusters in a spreadsheet, but this can be time-consuming.<\/p>\n\n\n\n<p>Instead, you should <strong>use a clustering tool<\/strong> like LowFruits to group your keywords automatically.<\/p>\n\n\n\n<p>When you\u2019re in any of your keyword reports, you can click on the <strong>Clusters<\/strong> tab. LowFruits will have already organized your keyword clusters, which you can expand by clicking on the main keyword. It\u2019s a huge time-saver and supports a strong content strategy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"442\" src=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/09\/keyword-clusters-lowfruits-1024x442.jpg\" alt=\"Keyword clusters tab in LowFruits.\" class=\"wp-image-2590\" title=\"Keyword Clusters in LowFruits\" srcset=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/09\/keyword-clusters-lowfruits-1024x442.jpg 1024w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/09\/keyword-clusters-lowfruits-300x130.jpg 300w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/09\/keyword-clusters-lowfruits-768x332.jpg 768w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/09\/keyword-clusters-lowfruits-1536x663.jpg 1536w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/09\/keyword-clusters-lowfruits.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>LowFruits creates keyword clusters for you.<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-use-a-content-optimization-tool\">6. Use a Content Optimization Tool<\/h3>\n\n\n\n<p>At this point, we\u2019ve covered how to get the best keywords for your small business.<\/p>\n\n\n\n<p>Now, you need to work with them.<\/p>\n\n\n\n<p>Optimizing your content is the next step for making the most out of your keyword research and getting customers to your site.<\/p>\n\n\n\n<p>This can be a little intimidating when you\u2019re new to SEO or busy with all the other tasks of running your own business.<\/p>\n\n\n\n<p>Fortunately, certain tools can streamline the process.<\/p>\n\n\n\n<p>Take, <a href=\"https:\/\/seoboost.com\/\" target=\"_blank\" rel=\"noopener\" title=\"SEOBoost - Write Smarter, Rank Higher\">SEOBoost<\/a>, for example.<\/p>\n\n\n\n<p>This content optimization tool makes it super easy to understand your keyword optimizations.<\/p>\n\n\n\n<p>It uses a <strong>color-coded system<\/strong> to tell you when you\u2019ve hit an appropriate <a href=\"https:\/\/lowfruits.io\/blog\/keyword-density\/\" title=\"Keyword Density: What It Is & How to Calculate It [3 Methods]\">keyword density<\/a> compared to other ranking pages. It also <strong>suggests related keywords<\/strong>, which you should try and work into your content.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/seoboost-keyword-optimizations-1024x535.jpg\" alt=\"SEOBoost content optimization tool with keyword recommendations for a blog.\" class=\"wp-image-2114\" title=\"SEOBoost Content Optimization Tool\" srcset=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/seoboost-keyword-optimizations-1024x535.jpg 1024w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/seoboost-keyword-optimizations-300x157.jpg 300w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/seoboost-keyword-optimizations-768x401.jpg 768w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/seoboost-keyword-optimizations-1536x802.jpg 1536w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/seoboost-keyword-optimizations.jpg 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ultimately, it makes it very easy to visualize the effectiveness of your keyword optimizations to get the best results.<\/p>\n\n\n\n<p>You can also use <a href=\"https:\/\/aioseo.com\/\" target=\"_blank\" rel=\"noopener\" title=\"AIOSEO - The World's Best All in One SEO Plugin for WordPress\">All in One SEO<\/a> if you\u2019re a WordPress user.<\/p>\n\n\n\n<p>This plugin comes equipped with an on-page analyzer called <a href=\"https:\/\/aioseo.com\/features\/truseo-score-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"AIOSEO TruSEO On-Page Analysis\">TruSEO<\/a>.<\/p>\n\n\n\n<p>TruSEO analyzes your on-page SEO and <strong>provides feedback in real-time <\/strong>directly in the WordPress editor. You\u2019ll get a handy checklist that lets you know when you forgot your <a href=\"https:\/\/lowfruits.io\/blog\/focus-keywords\/\" title=\"Focus Keywords Explained: What They Are & How to Pick Them\">focus keyword<\/a> in critical areas.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"494\" height=\"686\" src=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/08\/truseo-focus-keyphrase-checklist.jpg\" alt=\"AIOSEO focus keyphrase checklist in WordPress.\" class=\"wp-image-2327\" style=\"width:294px;height:auto\" title=\"AIOSEO Focus Keyphrase Checklist\" srcset=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/08\/truseo-focus-keyphrase-checklist.jpg 494w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/08\/truseo-focus-keyphrase-checklist-216x300.jpg 216w\" sizes=\"auto, (max-width: 494px) 100vw, 494px\" \/><\/figure>\n\n\n\n<p>Both tools can save you valuable time and ensure maximum reach for your content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-optimize-for-local-search\">7. Optimize for Local Search<\/h3>\n\n\n\n<p>If you\u2019re a local business, it\u2019s important to optimize your website for local search queries.<\/p>\n\n\n\n<p>These queries represent users looking for products or services <strong>in their area<\/strong>.<\/p>\n\n\n\n<p>By appearing in local search results, you can attract more customers and boost sales.<\/p>\n\n\n\n<p><strong>Here are some tips for optimizing your website for local search:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Claim your Google Business Profile. <\/strong>This will help your business show up in Google Maps and local search results.<\/li>\n\n\n\n<li><strong>Use local keywords. <\/strong>Incorporate local keywords into your website content, such as your city, state, and neighborhood.<\/li>\n\n\n\n<li><strong>Encourage customer reviews<\/strong>. Positive reviews can build trust with potential customers.<\/li>\n\n\n\n<li><strong>Build local backlinks. Get links from local websites and directories.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"590\" src=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/10\/google-business-profile-1024x590.jpg\" alt=\"Google business profile for a local business in NYC.\" class=\"wp-image-2650\" title=\"Google Business Profile (GBP) Example\" srcset=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/10\/google-business-profile-1024x590.jpg 1024w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/10\/google-business-profile-300x173.jpg 300w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/10\/google-business-profile-768x443.jpg 768w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/10\/google-business-profile.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>A Google Business Profile for a local sushi restaurant in NYC.<\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p><strong>Further reading:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/lowfruits.io\/blog\/local-seo-for-small-businesses\/\" title=\"How to Do Local SEO for Small Businesses [Easy DIY Guide]\">How to Do Local SEO for Small Businesses<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lowfruits.io\/blog\/local-seo-keyword-research\/\" title=\"How to Do Local SEO Keyword Research in 5 Easy Steps\">How to Do Local SEO Keyword Research in 5 Easy Steps<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-use-a-keyword-rank-tracker\">8. Use a Keyword Rank Tracker<\/h3>\n\n\n\n<p>This last tip is essential for monitoring the effectiveness of your keyword strategy. A keyword rank tracker allows you to track the position of your website for specific keywords in <a href=\"https:\/\/lowfruits.io\/blog\/what-are-serps\/\" title=\"What Are SERPs?  An Easy Guide to Search Engine Results Pages\">search engine results pages<\/a> (SERPs).<\/p>\n\n\n\n<p><strong>By using a rank tracker, you can:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify which keywords are performing well.<\/li>\n\n\n\n<li>Identify keywords that need improvement.<\/li>\n\n\n\n<li>Track the impact of your SEO efforts.<\/li>\n<\/ul>\n\n\n\n<p>LowFruits is one of the <a href=\"https:\/\/lowfruits.io\/blog\/best-rank-tracker-tools\/\" title=\"7 Best Rank Tracker Tools (And Why You Should Use One)\">best rank tracker tools<\/a> for small businesses because it\u2019s extremely intuitive and quick to set up.<\/p>\n\n\n\n<p>After entering the keywords you want to track into the tool, you\u2019ll tell it how often you want it to fetch your Google rankings.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"491\" src=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/rank-tracker-set-up-1024x491.jpg\" alt=\"LowFruits Rank Tracker set up.\" class=\"wp-image-2124\" title=\"LowFruits Rank Tracker\" srcset=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/rank-tracker-set-up-1024x491.jpg 1024w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/rank-tracker-set-up-300x144.jpg 300w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/rank-tracker-set-up-768x368.jpg 768w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/rank-tracker-set-up.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Add your keywords to Rank Tracker.<\/em><\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/lowfruits.io\/docs\/subscriptions-rank-tracker\/\" title=\"LowFruits Rank Tracker\">Rank Tracker<\/a> will display these insights in a user-friendly dashboard, making it easy to see how positions have changed over time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"634\" src=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/lowfruits-rank-tracker-1-1024x634.jpg\" alt=\"LowFruits rank tracker dashboard shows ranking keywords and position changes.\" class=\"wp-image-2134\" title=\"Rank Tracker Dashboard\" srcset=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/lowfruits-rank-tracker-1-1024x634.jpg 1024w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/lowfruits-rank-tracker-1-300x186.jpg 300w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/lowfruits-rank-tracker-1-768x475.jpg 768w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/lowfruits-rank-tracker-1-1536x950.jpg 1536w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/07\/lowfruits-rank-tracker-1.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>The Rank Tracker Dashboard shows your ranking keywords and their position changes.<\/em><\/figcaption><\/figure>\n\n\n\n<p>You can also expand any of these keywords to see their position history and the current top 10 ranking domains.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"476\" src=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/06\/rank-tracker-4-1024x476.jpg\" alt=\"Rank Tracker expanded view of a keyword's position history.\" class=\"wp-image-2071\" title=\"Rank Tracker Position History\" srcset=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/06\/rank-tracker-4-1024x476.jpg 1024w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/06\/rank-tracker-4-300x140.jpg 300w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/06\/rank-tracker-4-768x357.jpg 768w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/06\/rank-tracker-4-1536x715.jpg 1536w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/06\/rank-tracker-4.jpg 1913w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Expand a keyword to view its position history and the current top 10 ranking domains.<\/em><\/figcaption><\/figure>\n\n\n\n<p>These insights can inform your content strategy and help you make data-driven decisions to improve your website's visibility<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"final-thoughts\">Final Thoughts<\/h2>\n\n\n\n<p>By following these keyword research tips for small businesses, you can set your website up for long-term success.<\/p>\n\n\n\n<p>Remember, SEO is a marathon, not a sprint.<\/p>\n\n\n\n<p>Keyword research will give you a head start above the competition, but it\u2019s up to you to transform these insights into <strong>high-quality content<\/strong>. Keep your audience in mind during every stage of the content creation process to ensure content resonates and drives results.<\/p>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p><strong>Additional resources for small business owners:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/lowfruits.io\/blog\/increase-organic-traffic\/\" title=\"How to Increase Organic Traffic [10 Proven Methods]\">How to Increase Organic Traffic [10 Proven Methods]<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lowfruits.io\/blog\/best-seo-tools-for-small-businesses\/\" title=\"7 Best SEO Tools for Small Businesses\">7 Best SEO Tools for Small Businesses in 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lowfruits.io\/blog\/seo-goals\/\" title=\"How to Set SEO Goals in 5 Steps (With Examples)\">How to Set SEO Goals in 5 Steps (Plus Examples)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lowfruits.io\/blog\/common-seo-mistakes-small-businesses-make\/\" title=\"10 Common SEO Mistakes Small Businesses Make\">10 Common SEO Mistakes Small Businesses Make<\/a><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If I could give small business owners one piece of SEO advice, it would be this: Don&#8217;t skip keyword research. Keyword research is the foundation of a successful online presence. Yet, countless website owners overlook this crucial step. By understanding the terms people use to search for products and services like yours, you can optimize [&hellip;]<\/p>\n","protected":false},"author":248,"featured_media":5164,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"am_check_title_format":true,"am_check_permalink_format":true,"am_check_check_categories":true,"am_check_image_links_new_tab":true,"am_check_links_new_tab":true,"am_check_flifdn_i_zdilyghwmc3q":true,"am_check_bw5lhchtaays6phnuxaab":true,"am_check_7xjfkeyllswtlb8m4geli":true,"am_check_mmpyavkpnvqakyoa0pswp":true,"am_check_nwzd0q2luski4upg5xkib":true,"am_check_phrpfzy7iv6_4sb6gtmfe":true,"am_check_dt_uokjr34nmlp5i4mai5":true,"am_check_ck0ix72zhwrmtntdo09mi":true,"am_check_m0uc7nzckg1x33rffydya":true,"am_check_joaqzpt1pujl4bkkyurpx":true,"am_check_wmavsh39a3yxl49ptxfe7":true,"am_check_v_r5yh0urz2icvtljws0m":true,"am_check_00ob2jv86fnniwqec_pzr":true,"footnotes":""},"categories":[129],"tags":[47,138],"class_list":["post-2741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-keywords","tag-keyword-research","tag-keyword-research-tips"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/posts\/2741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/users\/248"}],"replies":[{"embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/comments?post=2741"}],"version-history":[{"count":10,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/posts\/2741\/revisions"}],"predecessor-version":[{"id":5827,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/posts\/2741\/revisions\/5827"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/media\/5164"}],"wp:attachment":[{"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/media?parent=2741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/categories?post=2741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/tags?post=2741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}