{"id":2931,"date":"2025-05-01T07:00:00","date_gmt":"2025-05-01T11:00:00","guid":{"rendered":"https:\/\/blog.lowfruits.io\/?p=2931"},"modified":"2025-04-26T05:22:07","modified_gmt":"2025-04-26T09:22:07","slug":"branded-vs-non-branded-keywords","status":"publish","type":"post","link":"https:\/\/lowfruits.io\/blog\/branded-vs-non-branded-keywords\/","title":{"rendered":"Branded vs. Non-Branded Keywords: A Comprehensive Guide"},"content":{"rendered":"\n<p>Imagine you're hungry and craving pizza. You might search for &#8220;best pizza in [your city]&#8221; or simply &#8220;dominos pizza.&#8221; The first search is a non-branded keyword, while the second is a branded keyword.<\/p>\n\n\n\n<p>Understanding the difference between these two types of keywords is crucial for businesses of all sizes.<\/p>\n\n\n\n<p>In this guide, we'll compare branded vs. non-branded keywords, their importance in SEO, and how to optimize your content for each.<\/p>\n\n\n\n<div class=\"wp-block-group aioseo-table-of-contents crazy has-background is-layout-flow wp-block-group-is-layout-flow\">\n<p>In This Article<\/p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#what-are-branded-keywords\">What Are Branded Keywords?<\/a><\/li><li><a href=\"#why-are-branded-keywords-important-for-seo\">Why Are Branded Keywords Important for SEO?<\/a><\/li><li><a href=\"#what-are-non-branded-keywords\">What Are Non-Branded Keywords?<\/a><\/li><li><a href=\"#why-are-non-branded-keywords-important-for-seo\">Why Are Non-Branded Keywords Important for SEO?<\/a><\/li><li><a href=\"#the-differences-branded-vs-non-branded-keywords\">The Differences: Branded vs. Non-Branded Keywords<\/a><\/li><li><a href=\"#branded-vs-non-branded-searches-which-is-better-for-seo\">Branded vs. Non-Branded Searches: Which Is Better for SEO?<\/a><\/li><li><a href=\"#next-steps-optimizing-content-for-branded-non-branded-searches\">Next Steps: Optimizing Content for Branded &#x26; Non-Branded Searches<\/a><\/li><li><a href=\"#final-thoughts\">Final Thoughts<\/a><\/li><\/ul><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-branded-keywords\">What Are Branded Keywords?<\/h2>\n\n\n\n<p><strong>Branded keywords<\/strong> are search terms that include your brand name or a product or service specific to your brand. These searches are directly related to your business.<\/p>\n\n\n\n<p><strong>Examples of Branded Keywords:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Apple:<\/strong> \u201capple watch\u201d, \u201cipad,\u201d \u201ciphone 16\u201d<\/li>\n\n\n\n<li><strong>Nike: <\/strong>\u201cnike shoes for men,\u201d \u201cnike jacket,\u201d \u201cair force 1\u201d<\/li>\n\n\n\n<li><strong>Pizza Hut:<\/strong> \u201cpizza hut near me,\u201d \u201cpizza hut delivery,\u201d \u201cpizza hut menu\u201d<\/li>\n<\/ul>\n\n\n\n<p>Branded keywords are often used by customers who are <strong>already familiar with your products or services<\/strong>. And even if they're a first-time customer, at a minimum, they know who you are.<\/p>\n\n\n\n<p>Because of this, branded keywords are tied directly to your brand identity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-are-branded-keywords-important-for-seo\">Why Are Branded Keywords Important for SEO?<\/h2>\n\n\n\n<p>Branded keywords are essential for a strong online presence. When users search for your brand name, products, or services, it's critical your website is the top result.<\/p>\n\n\n\n<p><strong>Here are some benefits of branded searches for SEO:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Enhanced Brand Visibility:<\/strong> Ranking for branded keywords ensures that existing and potential customers can find your website. It can also promote brand awareness and help you reach a new customer base.<\/li>\n\n\n\n<li><strong>Higher Conversion Rates:<\/strong> Users searching for your brand name are highly likely to be interested in your products or services. This targeted traffic can lead to higher conversion rates and customer loyalty.<\/li>\n\n\n\n<li><strong>Improved Brand Reputation:<\/strong> Monitoring and optimizing for branded keywords allows you to proactively manage your brand's online reputation. By addressing negative sentiment or misinformation, you can protect your brand's image.<\/li>\n\n\n\n<li><strong>Outcompete Competitors:<\/strong> By dominating search results for branded keywords, you can reduce competitors' visibility and strengthen your market position.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-non-branded-keywords\">What Are Non-Branded Keywords?<\/h2>\n\n\n\n<p>Non-branded keywords are <strong>generic search terms<\/strong> people use to find information, products, or services.<\/p>\n\n\n\n<p>Unlike branded keywords, they do not include any brand name or brand-specific product associations.<\/p>\n\n\n\n<p><strong>Examples of Non-Branded Keywords:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tech:<\/strong> \u201c16 inch laptop,\u201d \u201cfoldable cell phone,\u201d \u201cdesktop computer\u201d<\/li>\n\n\n\n<li><strong>Apparel:<\/strong> \u201cgold sandals for women,\u201d \u201cmagenta sport jacket,\u201d \u201crunning shoes\u201d<\/li>\n\n\n\n<li><strong>Food:<\/strong> \u201cpizza near me,\u201d \u201cpizza delivery,\u201d \u201cfast food pizza\u201d<\/li>\n<\/ul>\n\n\n\n<p>Non-branded searches focus on the product or service itself instead of who provides it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-are-non-branded-keywords-important-for-seo\">Why Are Non-Branded Keywords Important for SEO?<\/h2>\n\n\n\n<p>Non-branded keywords are important for attracting new customers and expanding your online reach.<\/p>\n\n\n\n<p><strong>By targeting relevant non-branded keywords, you can:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Attract a Wider Audience: <\/strong>Non-branded keywords can help you reach a broader audience who may not be familiar with your brand but are actively searching for products or services you offer.<\/li>\n\n\n\n<li><strong>Generate More Organic Traffic:<\/strong> By ranking for high-volume non-branded keywords, you can significantly increase your website's organic traffic.<\/li>\n\n\n\n<li><strong>Improve Brand Visibility:<\/strong> Ranking in non-branded searches can enhance your brand's visibility in your niche.<\/li>\n\n\n\n<li><strong>Drive Lead Generation: <\/strong>Non-branded keywords can attract potential customers who are actively seeking solutions to their problems.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-differences-branded-vs-non-branded-keywords\">The Differences: Branded vs. Non-Branded Keywords<\/h2>\n\n\n\n<p>Here's a quick comparison chart of branded vs. non-branded keywords:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Feature<\/th><th>Branded Keywords<\/th><th>Non-Branded Keywords<\/th><\/tr><\/thead><tbody><tr><td><strong>Search Intent<\/strong><\/td><td>Users are actively seeking your brand or specific products\/services.<\/td><td>Users are looking for general information or solutions to a problem.<\/td><\/tr><tr><td><strong>Competition<\/strong><\/td><td>Generally lower competition, as users are directly searching for your brand.<\/td><td>Often higher competition, as multiple brands and businesses are vying for the same keywords.<\/td><\/tr><tr><td><strong>Conversion Rate<\/strong><\/td><td>Higher conversion rates, as users are already familiar with your brand and actively seeking you out.<\/td><td>Conversion rates can vary depending on the specific keyword and your website's relevance.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"branded-vs-non-branded-searches-which-is-better-for-seo\">Branded vs. Non-Branded Searches: Which Is Better for SEO?<\/h2>\n\n\n\n<p>The debate between branded and non-branded traffic comes down to <strong>balancing brand recognition<\/strong> with <strong>attracting new customers<\/strong>.<\/p>\n\n\n\n<p>While branded keywords can drive targeted traffic and boost conversion rates, non-branded keywords have the potential to reach a wider audience and drive organic growth.<\/p>\n\n\n\n<p>Ultimately, a successful SEO strategy should<strong> incorporate both branded and non-branded keywords<\/strong> to maximize results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"next-steps-optimizing-content-for-branded-non-branded-searches\">Next Steps: Optimizing Content for Branded & Non-Branded Searches<\/h2>\n\n\n\n<p>Whether you're targeting branded or non-branded keywords, all <a href=\"https:\/\/lowfruits.io\/blog\/content-optimization\/\" title=\"Content Optimization in SEO [Easy Beginner\u2019s Guide]\">content optimizations<\/a> follow a similar process.<\/p>\n\n\n\n<p>To get started, you'll want to <strong>perform keyword research<\/strong>.<\/p>\n\n\n\n<p><a href=\"https:\/\/lowfruits.io\/blog\/keyword-research-for-small-businesses\/\" title=\"Keyword Research for Small Business Owners [Easy SEO Guide]\">Keyword research<\/a> will help you discover the words and phrases your target audience uses to find information online.<\/p>\n\n\n\n<p>As for which tool to use, <strong>LowFruits<\/strong> is one of the <a href=\"https:\/\/lowfruits.io\/blog\/best-seo-keyword-research-tools\/\" title=\"15 Best SEO Keyword Research Tools [Free & Paid]\">best SEO keyword research tools<\/a> for small business owners.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/lowfruits.io\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"554\" src=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/10\/lowfruits-homepage-1024x554.jpg\" alt=\"\" class=\"wp-image-2706\" srcset=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/10\/lowfruits-homepage-1024x554.jpg 1024w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/10\/lowfruits-homepage-300x162.jpg 300w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/10\/lowfruits-homepage-768x415.jpg 768w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/10\/lowfruits-homepage-1536x830.jpg 1536w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/10\/lowfruits-homepage.jpg 1550w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/lowfruits.io\/\" title=\"LowFruits - Analyze the SERPs Faster, Find Weak Spots\">LowFruits<\/a> enables users to find <strong>easy keywords with high-ranking potential<\/strong>.<\/p>\n\n\n\n<p>It uses <strong>exclusive metrics <\/strong>to help you prioritize which non-branded keywords to target in your content, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SERP Difficulty Score (SD): <\/strong>The LowFruits metric for <a href=\"https:\/\/lowfruits.io\/blog\/keyword-difficulty\/\" title=\"Keyword Difficulty: What It Is, Why It Matters, & How to Find It\">keyword difficulty<\/a>. It uses a scale of 1 to 3, with 1 being the easiest to rank for.<\/li>\n\n\n\n<li><strong>Weak Spots: <\/strong>Each Weak Spot represents a low-authority domain ranking in the top 10 search results. The more Weak Spots there are for a keyword, the easier it will be to rank high in search results for that term.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"520\" src=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/12\/niche-keywords-list-1-1024x520.jpg\" alt=\"List of easy non-branded keywords in a LowFruits report.\" class=\"wp-image-2870\" title=\"Easy Non-Branded Keywords\" srcset=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/12\/niche-keywords-list-1-1024x520.jpg 1024w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/12\/niche-keywords-list-1-300x152.jpg 300w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/12\/niche-keywords-list-1-768x390.jpg 768w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/12\/niche-keywords-list-1.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>While LowFruits focuses mostly on non-branded keywords, the good news is that it\u2019s super easy to create a list of branded queries from your findings.<\/p>\n\n\n\n<p>After all, a branded search simply includes your brand name in the keyword, so you can just add that to any keywords you wish to target.<\/p>\n\n\n\n<p><strong>After performing keyword research,<\/strong> you\u2019ll want to <strong>investigate the search intent<\/strong> for your chosen keyword.<\/p>\n\n\n\n<p><a href=\"https:\/\/lowfruits.io\/blog\/search-intent\/\" title=\"Search Intent Explained: What It Is, 4 Types, & Why It Matters\">Search intent<\/a> is what motivates a user to perform an online search.<\/p>\n\n\n\n<p><strong>Branded searches<\/strong> often reflect a <strong>commercial<\/strong> or <strong>transactional<\/strong> intent, meaning users are looking to buy. They can also have <strong>navigational<\/strong> intent, meaning users are trying to reach your website.<\/p>\n\n\n\n<p><strong>Non-branded searches<\/strong>, on the other hand, reflect <strong>buying<\/strong> or <strong>informational<\/strong> intent. The latter means users are looking to gather information about a specific topic, product, or service.<\/p>\n\n\n\n<p>Understanding search intent is critical for your next step, which is <strong>content creation<\/strong>.<\/p>\n\n\n\n<p>Specific<strong> content types<\/strong> best serve different search intents.<\/p>\n\n\n\n<p>Take a branded keyword with transactional intent, for example. (Let's say, &#8220;cartier love ring.&#8221;)<\/p>\n\n\n\n<p><strong>This type of query would align well with either:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>A <strong>product listing page<\/strong> (PLP) that shows the different Cartier LOVE ring models.<\/li>\n\n\n\n<li>A <strong>product detail page<\/strong> (PDP) of the most popular Cartier LOVE ring. (Shown below.)<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"628\" src=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/12\/cartier-love-ring-branded-search-1024x628.jpg\" alt=\"Cartier landing page for the Love ring is optimized for branded keywords.\" class=\"wp-image-2933\" title=\"PLP Optimized for Branded Keywords\" srcset=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/12\/cartier-love-ring-branded-search-1024x628.jpg 1024w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/12\/cartier-love-ring-branded-search-300x184.jpg 300w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/12\/cartier-love-ring-branded-search-768x471.jpg 768w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/12\/cartier-love-ring-branded-search.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Both pages allow users to <strong>find<\/strong> and <strong>purchase the product <\/strong>they're looking for, boosting your website's conversions.<\/p>\n\n\n\n<p>Let\u2019s look at another example.<\/p>\n\n\n\n<p>This time, we\u2019ll use a <strong>non-branded keyword<\/strong> with <strong>informational<\/strong> intent, \u201clocal seo for small businesses.\u201d<\/p>\n\n\n\n<p>This non-branded query leads us to the following <strong>article on our blog<\/strong>: <a href=\"https:\/\/lowfruits.io\/blog\/local-seo-for-small-businesses\/\" title=\"How to Do Local SEO for Small Businesses [Easy DIY Guide]\">How to Do Local SEO for Small Businesses<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"528\" src=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/12\/non-branded-keyword-content-1024x528.jpg\" alt=\"LowFruits blog post optimized for non-branded keywords.\" class=\"wp-image-2932\" title=\"Blog Post Optimized for Non-Branded Keywords\" srcset=\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/12\/non-branded-keyword-content-1024x528.jpg 1024w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/12\/non-branded-keyword-content-300x155.jpg 300w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/12\/non-branded-keyword-content-768x396.jpg 768w, https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/12\/non-branded-keyword-content.jpg 1180w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>This blog post provides a <strong>tutorial on a specific process<\/strong> since the user wants to learn how to do local SEO.<\/p>\n\n\n\n<p>Finally, once you\u2019ve settled on the most appropriate content type, you\u2019ll optimize it using standard <a href=\"https:\/\/lowfruits.io\/blog\/seo-best-practices\/\" title=\"15 SEO Best Practices That Really Work (& How To Do Them)\">SEO best practices<\/a>.<\/p>\n\n\n\n<p><strong>Some of the most critical include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Using your <a href=\"https:\/\/lowfruits.io\/blog\/focus-keywords\/\" title=\"Focus Keywords Explained: What They Are & How to Pick Them\">focus keyword<\/a> in the H1, subheadings, URL slug, and metadata<\/li>\n\n\n\n<li>Optimizing images for search engines (<a href=\"https:\/\/lowfruits.io\/blog\/image-seo\/\" title=\"How to Optimize Images for SEO [Image SEO Beginner\u2019s Guide]\">image SEO<\/a>)<\/li>\n\n\n\n<li>Including relevant internal links<\/li>\n\n\n\n<li>Acquiring backlinks from authoritative websites<\/li>\n<\/ul>\n\n\n\n<p>Ultimately, optimizing for non-branded and branded keywords is very similar.<\/p>\n\n\n\n<p>The biggest difference is to choose the correct content type for that keyword\u2019s search intent. Then, align your content to serve the user\u2019s needs.<\/p>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p><strong>Here are some additional resources for the content creation process:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/lowfruits.io\/blog\/improve-organic-ctr\/\" title=\"7 Tips to Improve Your Organic Clickthrough Rate (CTR)\">How to Improve Your Organic Clickthrough Rate<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lowfruits.io\/blog\/come-up-with-content-ideas\/\" title=\"17 Creative Ways to Come Up With New Content Ideas in 2025\">How to Come Up With Content Ideas<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lowfruits.io\/blog\/keyword-research-for-small-businesses\/\" title=\"Keyword Research for Small Business Owners [Easy SEO Guide]\">Keyword Research for Small Business Owners<\/a> [Easy SEO Guide]<\/li>\n\n\n\n<li><a href=\"https:\/\/lowfruits.io\/blog\/content-optimization\/\" title=\"Content Optimization in SEO [Easy Beginner\u2019s Guide]\">Content Optimization in SEO<\/a> [Easy Beginner's Guide]<\/li>\n<\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"final-thoughts\">Final Thoughts<\/h2>\n\n\n\n<p>Understanding the nuances between branded and non-branded keywords is essential for SEO.<\/p>\n\n\n\n<p>By leveraging both keyword types, you can attract a wider audience, enhance brand awareness, and drive your business's growth.<\/p>\n\n\n\n<p>Remember,<strong> a well-balanced keyword strategy is key.<\/strong><\/p>\n\n\n\n<p>Branded terms can drive targeted traffic with high conversion rates, and non-branded terms can help you attract new customers.<\/p>\n\n\n\n<p>Together, they're a powerful recipe for online success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine you&#8217;re hungry and craving pizza. You might search for &#8220;best pizza in [your city]&#8221; or simply &#8220;dominos pizza.&#8221; The first search is a non-branded keyword, while the second is a branded keyword. Understanding the difference between these two types of keywords is crucial for businesses of all sizes. In this guide, we&#8217;ll compare branded [&hellip;]<\/p>\n","protected":false},"author":248,"featured_media":5821,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"am_check_title_format":true,"am_check_permalink_format":true,"am_check_check_categories":true,"am_check_image_links_new_tab":true,"am_check_links_new_tab":true,"am_check_flifdn_i_zdilyghwmc3q":true,"am_check_bw5lhchtaays6phnuxaab":true,"am_check_7xjfkeyllswtlb8m4geli":true,"am_check_mmpyavkpnvqakyoa0pswp":true,"am_check_nwzd0q2luski4upg5xkib":true,"am_check_phrpfzy7iv6_4sb6gtmfe":true,"am_check_dt_uokjr34nmlp5i4mai5":true,"am_check_ck0ix72zhwrmtntdo09mi":true,"am_check_m0uc7nzckg1x33rffydya":true,"am_check_joaqzpt1pujl4bkkyurpx":true,"am_check_wmavsh39a3yxl49ptxfe7":true,"am_check_v_r5yh0urz2icvtljws0m":true,"am_check_00ob2jv86fnniwqec_pzr":true,"footnotes":""},"categories":[129],"tags":[164,165],"class_list":["post-2931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-keywords","tag-branded-keywords","tag-non-branded-keywords"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/posts\/2931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/users\/248"}],"replies":[{"embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/comments?post=2931"}],"version-history":[{"count":5,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/posts\/2931\/revisions"}],"predecessor-version":[{"id":6081,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/posts\/2931\/revisions\/6081"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/media\/5821"}],"wp:attachment":[{"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/media?parent=2931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/categories?post=2931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/tags?post=2931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}