{"id":3738,"date":"2022-03-23T20:27:37","date_gmt":"2022-03-23T20:27:37","guid":{"rendered":"https:\/\/blog.lowfruits.io\/?p=497"},"modified":"2022-03-23T20:27:37","modified_gmt":"2022-03-23T20:27:37","slug":"the-power-of-zero-search-volume-keywords","status":"publish","type":"post","link":"https:\/\/lowfruits.io\/blog\/the-power-of-zero-search-volume-keywords\/","title":{"rendered":"The Power of Zero Search Volume Keywords"},"content":{"rendered":"\n

Zero search volume keywords don't sound like much, but they do generate traffic<\/strong>. And if you're a new website owner, they can help you increase your rankings quickly.<\/p>\n\n\n\n

Today, I'll show you how to use zero search volume keywords.<\/strong> Let's dive in! ?<\/p>\n\n\n\n\n\n

4 Reasons to Care About Zero Search Volume Keywords<\/h2>\n\n\n\n

This is the performance of an article that\u2019s targeting a keyword with an estimated search volume <10<\/strong>:<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

I wouldn\u2019t have gotten those 7,000 impressions if I had listened to search volume data. ?<\/p>\n\n\n\n

Low Competition<\/strong><\/h3>\n\n\n\n

Keyword tools often don't show zero search volume keywords, so ? your competitors aren\u2019t targeting them<\/strong>. ?<\/p>\n\n\n\n

Personalization<\/strong><\/h3>\n\n\n\n

ZSV are often long-tail keywords, so they ? address a specific (purchasing) intent. ?<\/strong><\/p>\n\n\n\n

For example, “restoration hardware brown leather couch” is searched by someone who wants to buy. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

(?Google announced MUM<\/a> (Multitask Unified Model) – a new AI technology that aims to provide answers for complex queries.<\/strong> As an example, Google mentions a search scenario:<\/p>\n\n\n\n

\u201cI\u2019ve hiked Mt. Adams. I want to hike Mt. Fuji. What should I do differently to prepare?\u201d<\/em><\/p>\n\n\n\n

This is a complex query – keyword tools say it\u2019s a zero search volume query. And yet, Google\u2019s looking for more specific answers like these, making this the right time to jump on the ZSV bandwagon.)<\/p>\n\n\n\n

Higher Conversion Rate<\/strong><\/h3>\n\n\n\n

Zero search volume keywords are often ? goldmines of transactional traffic<\/strong>. ?<\/p>\n\n\n\n

Every visit is more targeted and easier to convert.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

(? Most of the pages here are shops, signifying transactional <\/strong><\/em>intent. If your content is tailored to the specific query, the searcher will dwell <\/strong>on your website longer, showing Google that you satisfy the search intent.)<\/p>\n\n\n\n

Building Your Authority Foundations<\/strong><\/h3>\n\n\n\n

If you target zero search volume keywords, you'll start to ? grow your topical authority<\/a>.<\/strong> ? <\/p>\n\n\n\n

Soon, you'll be able to target more competitive keywords.<\/p>\n\n\n\n

Start growing your topical authority with zero search volume keywords. It's fast and effective.<\/p><\/blockquote>\n\n\n\n

Do Zero Search Volume Keywords Get Searches?<\/strong><\/h2>\n\n\n\n

Yes,<\/em><\/strong> ? zero search volume keywords get searches. <\/p>\n\n\n\n

Why Am I Seeing Zeroes?<\/strong><\/h3>\n\n\n\n

? Search volume data isn\u2019t 100% accurate<\/strong>. ?<\/p>\n\n\n\n

(Keyword tools rely on Google\u2019s API and a few other methods to display search volume data<\/a>. It's impossible to track every visit for every keyword, so it\u2019s all estimated <\/em>search volume. Many searches go unrecorded, and keywords are displayed as having zero search volume.)<\/p>\n\n\n\n

How to Check if People Are Searching for a Zero Search Volume Keyword<\/strong><\/h2>\n\n\n\n

? Google the keyword.<\/p>\n\n\n\n

? Is it showing up in Google autocomplete? If yes, people have used it.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Where Can I Find Profitable Zero Search Volume Keywords?<\/strong><\/h2>\n\n\n\n

Google Autocomplete<\/h3>\n\n\n\n

? Google Autocomplete<\/strong> picks up searches earlier than keyword tools, so it can show you new and rarely used long-tail keywords.<\/strong><\/p>\n\n\n\n

Learn how to extract more keyword ideas with Google Autocomplete in our guide.<\/a><\/p><\/blockquote><\/figure>\n\n\n\n

Google Search Console<\/strong><\/h3>\n\n\n\n

? Check your Google Search Console<\/strong> data. Are you getting traffic and appearing on page #1 for queries you didn't target<\/strong>? They might be a profitable ZSV. <\/p>\n\n\n\n

Try the regex filter<\/a> (regular expressions) to find similar and long-tail keywords.  <\/p>\n\n\n\n

Is this article helpful? Rate it or share your feedback below!<\/a><\/em><\/p><\/blockquote><\/figure>\n\n\n\n

Related Searches<\/strong><\/h3>\n\n\n\n

? Do searches related to your ZSV keyword<\/strong> have a similar intent? They're worth targeting!<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Keyword Tools<\/strong><\/h3>\n\n\n\n

? Double-check ZSV keywords from your keyword tool and target those that get traffic.<\/p>\n\n\n\n

Questions & People Also Ask<\/strong><\/h3>\n\n\n\n

? Find niche questions on social media, forums<\/strong>, or tools <\/strong>like AnswerThePublic <\/strong>or LowFruits<\/strong>.<\/p>\n\n\n\n

? Insert your narrow seed keyword in AnswerThePublic<\/a>:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

? Navigate to the \u2018Questions\u2019 tab in your LowFruits<\/a> dashboard<\/strong>:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

? Filter by questions that appear in the People Also Ask section<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

? Search for forum\/social media questions with operators:<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

? Place a modifier like “best” in question marks<\/strong> to find highly-specific ZSV:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Wildcard Search<\/strong><\/h3>\n\n\n\n

? Replace one of the words in your query with an asterisk (*) to get more keyword ideas:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

How Much Traffic Could I Get with Zero Search Volume Keywords?<\/strong><\/h2>\n\n\n\n

It depends on each keyword and your content.<\/p>\n\n\n\n

\u2714\ufe0f Check <\/strong>the SERP and Google signals before creating content<\/p>\n\n\n\n

\u2714\ufe0f Keyword looks active? Create the minimum content that satisfies the intent.<\/strong><\/p>\n\n\n\n

\u2714\ufe0f Evaluate <\/strong>your traffic<\/p>\n\n\n\n

\u2714\ufe0f Are you getting traffic from the ZSV? Expand <\/strong>the content<\/p>\n\n\n\n

Recap: Zero Search Volume, but Plenty of Traffic<\/strong><\/h2>\n\n\n\n
  • Zero search volume (ZSV) keywords do <\/em>get traffic<\/strong> (but not enough for keyword tools to show it).<\/li>
  • Is the ZSV worth targeting?<\/strong> Start Googling it. If Google autocomplete it, people have searched for it.<\/li>
  • The easiest way to find<\/strong> profitable ZSV keywords? Use LowFruits (it aggregates keywords from most sources).<\/li>
  • Check your Google Search Console<\/strong> data for unexpected queries.<\/li>
  • Use Related, Questions, and People Also Ask searches.<\/li>
  • Search for forum\/social media questions with operators <\/strong>like “site:” and question marks.<\/li>
  • Run a wildcard <\/strong>search.<\/li><\/ul>\n\n\n\n

    [ratemypost]<\/p>\n","protected":false},"excerpt":{"rendered":"

    Two trillion searches per year, yet the keyword tool is still telling you this keyword has zero search volume. Should you target them anyway?<\/p>\n","protected":false},"author":7,"featured_media":3761,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"am_check_title_format":false,"am_check_permalink_format":false,"am_check_check_categories":false,"am_check_image_links_new_tab":false,"am_check_links_new_tab":false,"am_check_flifdn_i_zdilyghwmc3q":false,"am_check_bw5lhchtaays6phnuxaab":false,"am_check_7xjfkeyllswtlb8m4geli":false,"am_check_mmpyavkpnvqakyoa0pswp":false,"am_check_nwzd0q2luski4upg5xkib":false,"am_check_phrpfzy7iv6_4sb6gtmfe":false,"am_check_dt_uokjr34nmlp5i4mai5":false,"am_check_ck0ix72zhwrmtntdo09mi":false,"am_check_m0uc7nzckg1x33rffydya":false,"am_check_joaqzpt1pujl4bkkyurpx":false,"am_check_wmavsh39a3yxl49ptxfe7":false,"am_check_v_r5yh0urz2icvtljws0m":false,"am_check_00ob2jv86fnniwqec_pzr":false,"footnotes":""},"categories":[129],"tags":[],"class_list":["post-3738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-keywords"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/posts\/3738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/comments?post=3738"}],"version-history":[{"count":0,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/posts\/3738\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/media\/3761"}],"wp:attachment":[{"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/media?parent=3738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/categories?post=3738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/tags?post=3738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}