{"id":3742,"date":"2022-08-14T10:35:38","date_gmt":"2022-08-14T10:35:38","guid":{"rendered":"https:\/\/blog.lowfruits.io\/?p=768"},"modified":"2022-08-14T10:35:38","modified_gmt":"2022-08-14T10:35:38","slug":"lowfruits-case-study-site-month-10-first-month-of-earnings","status":"publish","type":"post","link":"https:\/\/lowfruits.io\/blog\/lowfruits-case-study-site-month-10-first-month-of-earnings\/","title":{"rendered":"LowFruits Case Study Site, Month 10: First Month of Earnings"},"content":{"rendered":"\n\n\n<p>Welcome to month 10 of the Low Fruits case study!<\/p>\n\n\n\n<p>If you\u2019re new here, last October, I started a BBQ affiliate website called <a href=\"https:\/\/barbehow.com\/\">Barbehow<\/a>.<\/p>\n\n\n\n<p>My strategy is simple:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publish high-quality content on low-competition keywords<\/li>\n\n\n\n<li>Have more informational content than commercial content on the site<\/li>\n\n\n\n<li>Do keyword research exclusively in LowFruits&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Each month, <a href=\"https:\/\/blog.lowfruits.io\/case-study-1\">I report here on the progress.<\/a><\/p>\n\n\n\n<p>And this month, I\u2019m happy to report that July was the first full month of monetization!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">First Full Month of Earnings<\/h2>\n\n\n\n<p>July was the first full month of monetization for the case study website.&nbsp;<\/p>\n\n\n\n<p>The site took in $370.28 this month:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>$362.03 from Ezoic (I am an <a href=\"https:\/\/www.ezoic.com\/pricing\/\">Ezoic Premium<\/a> publisher)<\/li>\n\n\n\n<li>$8.25 from Amazon Associates<\/li>\n<\/ul>\n\n\n\n<p>Considering we\u2019re in month 10, this is a good amount.<\/p>\n\n\n\n<p><strong>An interesting finding:<\/strong> The 4th of July (Independence Day in the US) is a really strong day for websites in the BBQ niche.&nbsp;<\/p>\n\n\n\n<p>On that day alone, the site had 1,829 page views and brought in $29.81 in ad revenue:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/ea_bWnT0-sqy3FLAbrrTZpjVM3f1s0j3-hkS6EWN6na09SF6fI3Jjowc456hmesCcjWDX24z33znCG4f9e72tWoMH6kQnCSw5KXDdu1l679SpyXm0MjMwP1ls_KeEYADqLoarUc260rsG-TPmKd4Dts\" alt=\"Affiliate website earnings\" title=\"Affiliate website earnings\" \/><\/figure>\n\n\n\n<p>The <strong>ePMV<\/strong>\u2014Earnings per Thousand Visitors (a metric Ezoic uses to calculate how much you earn per every 1,000 visits) \u2014was <strong>$18.93.<\/strong>&nbsp;<\/p>\n\n\n\n<p>Considering that Ezoic's AI <a href=\"https:\/\/support.ezoic.com\/kb\/article\/understanding-ezoic-optimization-timeline\">typically takes 12 weeks<\/a> to optimize your ad earnings, this is a good figure!<\/p>\n\n\n\n<p>There are still only 3 <strong>commercial \u201cbest X for Y\u201d articles<\/strong> on the site.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Increase Website Revenue<\/h3>\n\n\n\n<p>Since I want <strong>more affiliate income<\/strong>, I\u2019ll double down <em>before<\/em> Black Friday and Cyber Monday in the fourth quarter by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publishing more commercial articles (\u201cTop\u201d lists, \u201cBest X for Y\u201d articles)<\/li>\n\n\n\n<li>Covering more higher-value items<\/li>\n<\/ul>\n\n\n\n<p>By the time these big-spending events come around, I\u2019ll have articles prepared & ranking.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Talking Numbers: Steady Traffic Growth<\/h2>\n\n\n\n<p>The site also got a steady bump in traffic this month!<\/p>\n\n\n\n<p>There were 21,000 page views in July (up from 11,000 in June). I attribute some of that to the unveiling of the website.&nbsp;<\/p>\n\n\n\n<p>The 4th of July also provided quite a <strong>boost<\/strong>. Still, growth is growth\u2014and you can see this clearly from the Google Search Console data:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>July clicks: 12.9K (up from 6.68K in June)<\/li>\n\n\n\n<li>Impressions: 504K (up from 291K)<\/li>\n\n\n\n<li>Average CTR: 2.6% (up from 2.3%)<\/li>\n\n\n\n<li>Average position: 17.1 (up from 17.4)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">LowFruits Tip of the Month: More Keyword Ideas with Double Wildcards<\/h2>\n\n\n\n<p>You really need to check out one of my new favorite LowFruits features: <strong>the double wildcard.<\/strong><\/p>\n\n\n\n<p>Previously, you could only use one wildcard for your LowFruits searches.&nbsp;<\/p>\n\n\n\n<p>For example: &#8220;can you drive a car without *.&#8221;<\/p>\n\n\n\n<p>Now you can do searches with<strong> two wildcards:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Can you drive * without *<\/li>\n\n\n\n<li>How to prepare * on BBQ with *<\/li>\n<\/ul>\n\n\n\n<p>This takes your keyword research to a new level!<\/p>\n\n\n\n<p>If you\u2019re <a href=\"https:\/\/lowfruits.io\">a LowFruits subscriber<\/a>, you'll get a boosted version of the double wildcard search with <strong>more keyword ideas<\/strong>. Discover more low-hanging fruits every time you do a search!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s Next?<\/h2>\n\n\n\n<p>I plan to continue posting at least 6 articles per month.<\/p>\n\n\n\n<p>Summer is not over yet, and I expect a strong August in terms of traffic and revenue.<\/p>\n\n\n\n<p>I'm curious to see if August will be stronger than July. And then how the metrics will change in the fall and winter.&nbsp;<\/p>\n\n\n\n<p>There\u2019s only one way to find out, so thanks for following along, and stay tuned for next month\u2019s update!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Metrics Over Time<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Traffic<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Time Period<\/strong><\/td><td>July 1, 2022 &#8211; July 31, 2022<\/td><\/tr><tr><td><strong>Monthly Pageviews<\/strong><\/td><td>21,000<\/td><\/tr><tr><td><strong>Avg. Engagement Time<\/strong><\/td><td>1m 03s<\/td><\/tr><tr><td><strong>Engaged Sessions \/ User<\/strong><\/td><td>0.57<\/td><\/tr><tr><td><strong>Pageviews \/ Published Post (PPP)<\/strong><\/td><td>185.84<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Source:<\/strong> Google Analytics<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Content<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/r6ZIGg0xPgHjj2Z275YsKGJM5XuUIuxASOao-jUxjaY1cr5XWQTmxhx8y2-P96yhedKiGLVslfAlARcrcEdTRuxkaVN5spDbwIYvVSpa9UWT0Cv8MwDq8PnF2mOWBR0VHfWX-A7P8D3moBx3GUg-Zf8\" alt=\"Chart with content published on an affiliate website\" title=\"Chart with content published on an affiliate website\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Rankings<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Date Checked<\/strong><\/td><td>August 6, 2022<\/td><\/tr><tr><td><strong>Avg. Position (Google, USA)<\/strong><\/td><td>18.96<\/td><\/tr><tr><td><strong>Top 3<\/strong><\/td><td>59 \/ 113<\/td><\/tr><tr><td><strong>Top 10<\/strong><\/td><td>90 \/ 113<\/td><\/tr><tr><td><strong>Top 30<\/strong><\/td><td>102 \/ 113<\/td><\/tr><tr><td><strong>Top 100<\/strong><\/td><td>106 \/ 113<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>As a reminder, I switched the ranking tracking from Ubersuggest to SERProbot, so the numbers between months 1-9 and months 10+ won't match perfectly.<\/p>\n\n\n\n<p><strong>Source:<\/strong> SERProbot<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Earnings<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Time Period<\/strong><\/td><td>July 1, 2022 &#8211; July 31, 2022<\/td><\/tr><tr><td><strong>Total Revenue Since Start of Site<\/strong><\/td><td>$484.98<\/td><\/tr><tr><td><strong>Total Revenue YTD (2021)<\/strong><\/td><td>$484.98<\/td><\/tr><tr><td><strong>Monthly Revenue<\/strong><\/td><td>$370.28<br>Of which $362.03 from display ads<br>Of which $8.25 from affiliate programs<\/td><\/tr><tr><td><strong>Monthly Revenue \/ Published Post (MRPP)<\/strong><\/td><td>$3.27<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Source:<\/strong> Ezoic, Amazon Associates<\/p>\n\n\n\n\n\n<p>[ratemypost]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to month 10 of the Low Fruits case study! If you\u2019re new here, last October, I started a BBQ affiliate website called Barbehow. My strategy is simple:&nbsp; Each month, I report here on the progress. And this month, I\u2019m happy to report that July was the first full month of monetization! First Full Month [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":3765,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"am_check_title_format":false,"am_check_permalink_format":false,"am_check_check_categories":false,"am_check_image_links_new_tab":false,"am_check_links_new_tab":false,"am_check_flifdn_i_zdilyghwmc3q":false,"am_check_bw5lhchtaays6phnuxaab":false,"am_check_7xjfkeyllswtlb8m4geli":false,"am_check_mmpyavkpnvqakyoa0pswp":false,"am_check_nwzd0q2luski4upg5xkib":false,"am_check_phrpfzy7iv6_4sb6gtmfe":false,"am_check_dt_uokjr34nmlp5i4mai5":false,"am_check_ck0ix72zhwrmtntdo09mi":false,"am_check_m0uc7nzckg1x33rffydya":false,"am_check_joaqzpt1pujl4bkkyurpx":false,"am_check_wmavsh39a3yxl49ptxfe7":false,"am_check_v_r5yh0urz2icvtljws0m":false,"am_check_00ob2jv86fnniwqec_pzr":false,"footnotes":""},"categories":[155],"tags":[156],"class_list":["post-3742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-case-study"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/posts\/3742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/comments?post=3742"}],"version-history":[{"count":0,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/posts\/3742\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/media\/3765"}],"wp:attachment":[{"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/media?parent=3742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/categories?post=3742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/tags?post=3742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}