{"id":4125,"date":"2025-01-22T11:28:53","date_gmt":"2025-01-22T16:28:53","guid":{"rendered":"https:\/\/lowfruits.io\/?post_type=documentation&p=4125"},"modified":"2025-03-23T02:49:10","modified_gmt":"2025-03-23T06:49:10","slug":"tips-tricks","status":"publish","type":"documentation","link":"https:\/\/lowfruits.io\/docs\/tips-tricks\/","title":{"rendered":"\ud83d\ude0e Tips & tricks"},"content":{"rendered":"\n

On this page, you'll find actions you can take today to save credits, optimize your keyword research, and boost your SEO \ud83d\ude80<\/p>\n\n\n\n

The tips and tricks will help you find your initial set of keywords to get you started with your content strategy.<\/p>\n\n\n\n

1. For a faster workflow, define your default settings<\/h3>\n\n\n\n

Head to your settings<\/a> and define your default settings (country, language, …).<\/p>\n\n\n\n

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Also, include your website(s) here<\/a> so that you can obtain ranking information during keyword analysis in any new report.<\/p>\n\n\n\n

2. Focus on subtopics, not broad topics<\/h3>\n\n\n\n

When using the KWFinder, use subtopics as seed keywords.
Subtopics are less competitive and will help you build topical authority<\/a> (see point 9).<\/p>\n\n\n\n

But, don't go too narrow (avoid seed keywords with more than 4 words).<\/p>\n\n\n\n

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Want to learn about the various ways you can search for keywords? Check out our video<\/a>.<\/p>\n<\/div>\n\n\n\n

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Consolidate data<\/strong>:
If you create several reports around related topics, you can merge them<\/strong>.<\/p>\n\n\n\n

The merging of reports involves the removal of duplicated keywords and the consolidation of all keyword information into a single report.<\/p>\n\n\n\n

Learn more about the merging of reports here<\/a>.<\/p>\n<\/div>\n\n\n\n

3. Filter Down your list of keyword ideas<\/h3>\n\n\n\n

Before any analysis, start by reducing the number of keywords to save credits. Keep in mind what topics you want to focus on.<\/p>\n\n\n\n

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  1. Hide unwanted topics <\/strong>Check the different topics. Do they make sense for your website? If not, hide them by clicking on the eye icon.<\/li>\n<\/ol>\n\n\n\n
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    1. Exclude<\/strong> unwanted words<\/strong>
      Click on the Pre-defined > Exclude filter and add any unwanted words.
      All keywords containing unwanted words will be excluded from your report.

      Want to exclude common lists of words or places<\/strong>?
      > Use pre-defined filters, <\/strong>or add custom filters,       on this page<\/a>.

      A few ideas on what to include in the Exclude field<\/strong>:
      – You might want to add Reddit and Quora, as they're related to the navigational type of keywords.
      – You might add the pre-defined filter<\/strong> [country] if you don't want keywords that include a country.
      – You might want to add transactional words like “buy” if you don't have an e-commerce website.<\/li>\n<\/ol>\n\n\n\n
      \"\"<\/figure>\n\n\n\n
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      1. Hide specific keywords<\/strong> When going through your list of keywords, you see some you don't want? \ud83d\udc49 Hide them.<\/li>\n<\/ol>\n\n\n\n
        \"\"<\/figure>\n\n\n\n
        \n

        Foreign-language keywords?<\/p>\n\n\n\n

        If you've activated “Early Access” in your user settings, you'll also gain access to an extra language detector button.<\/p>\n\n\n\n

        Behind the scene, it's Google Language API that is used to check each keyword.<\/p>\n\n\n\n

        Any foreign keyword will be moved to the “Hidden” tab. From there you can unhide<\/em> any false positive.<\/p>\n<\/div>\n\n\n\n

        \"\"<\/figure>\n\n\n\n

        4. Focus on business-relevant keywords<\/h3>\n\n\n\n

        Before diving into the keyword analysis part, focus on keywords that are relevant to your business. On which type of keywords are you focusing?<\/p>\n\n\n\n

        Bottom of the funnel?<\/strong>
        Looking for people ready to take an action ? Use the “Intent” filter “Pre-purchase<\/strong>” (commercial + transactional keywords).<\/p>\n\n\n\n

        This will filter keywords based on the words it contains like : buy, best, review, …<\/p>\n\n\n\n

        \"\"
        Pre-purchase intent<\/figcaption><\/figure>\n\n\n\n

        Top of the funnel? <\/strong>Looking at educating around a topic? Check informational types of keywords.<\/p>\n\n\n\n

        <\/a>Informational keywords<\/h4>\n\n\n\n

        Informational type of keywords are usually less competitive than commercial and transactional ones.<\/p>\n\n\n\n

        They are also great because you know precisely what the user is looking for.
        They help you get inside the minds of your visitors.<\/p>\n\n\n\n

        Go to the questions tab to find such keywords.<\/p>\n\n\n\n

        \"\"
        Question tab = informational keywords<\/figcaption><\/figure>\n\n\n\n

        5. Embrace the longtail!<\/h3>\n\n\n\n

        Analyzing high-volume generic keywords in a competitive space can be challenging when trying to identify weak keywords. That's why it's better, in such a case, to focus on long-tail keywords.<\/p>\n\n\n\n

        To find longtail keywords, set a max value on the search volume, for example 300<\/strong>.<\/p>\n\n\n\n

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        Low-volume keywords can be a goldmine for qualified traffic and high-value leads.<\/p>\n<\/div>\n\n\n\n

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        Learn more about the power of 0 search volume keywords<\/strong> here<\/a>.<\/p>\n<\/div>\n\n\n\n

        \"\"
        Apply a max value to the search volume filter<\/figcaption><\/figure>\n\n\n\n

        6. Bulk-select keywords for analysis<\/h3>\n\n\n\n

        We recommend<\/strong> bulk-selecting and analyzing an initial set of keywords instead of randomly picking one or two keywords. This will give you a better sense of the competition in the niche.<\/p>\n\n\n\n

        \"\"<\/figure>\n\n\n\n
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        \ud83d\udcb2 Save credits when on a subscription !<\/strong> On a subscription, you gain access to SERP Difficulty scores and the number of weak spots for keywords already analyzed in the tool. <\/p>\n\n\n\n

        You can choose to hide any keyword with a score of 3, as difficult keywords will likely remain challenging, and concentrate on the remaining ones.<\/p>\n<\/div>\n\n\n\n

        7. Search for multiple signs of weakness<\/h3>\n\n\n\n

        Focus first on keywords that have multiple signs of weakness, not just 1 low fruit icon. They're easier and faster to rank on.<\/p>\n\n\n\n

        \"\"<\/figure>\n\n\n\n

        8. Avoid cannibalization<\/h3>\n\n\n\n

        Some keywords share the same intent (ie. people might use different search terms or keywords to look for the same information).<\/p>\n\n\n\n

        Go to the Clusters tab and click on SERP clustering<\/em>.<\/p>\n\n\n\n

        Keywords with a similar intent will be grouped together.<\/p>\n\n\n\n

        Write one article per cluster.<\/strong><\/p>\n\n\n\n

        Learn more about clusters here<\/a>.<\/p>\n\n\n\n

        Also this article<\/a> about the difference between keyword and topic clusters<\/strong>.<\/p>\n\n\n\n

        \"\"
        “best mussels in brussels” is a keyword cluster that includes 7 keywords<\/figcaption><\/figure>\n\n\n\n

        9. Topical coverage<\/h3>\n\n\n\n

        To enhance your ranking potential, produce content on related topics – aim for at least 20-30 related articles<\/strong> initially.<\/p>\n\n\n\n

        This approach will assist Google in recognizing your expertise and specialization in these areas.<\/p>\n\n\n\n

        This will also help your users who are interested in related topics and increase time on site (thus improving on-site signals).<\/p>\n\n\n\n

        Learn here how to build your topical authority<\/a>.<\/p>\n\n\n\n

        10. Competitive niche?<\/h3>\n\n\n\n

        You're in a competitive niche and have difficulties in finding low competition keywords? <\/p>\n\n\n\n

        Read this blog article<\/a> with examples of how to find easy keywords in competitive niches like air fryer, pet, and travel.<\/p>\n\n\n\n

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        Note that if you're on a subscription, you get access to the Domain Explorer<\/a> and extraction features<\/a>.<\/p>\n\n\n\n

        From these you can reverse-engineer<\/strong> your weakest competitors, the ones that are already winning.<\/p>\n\n\n\n

        Check this video<\/a> to learn more about this strategy.<\/p>\n<\/div>\n\n\n\n

        11. Reverse-engineer your weakest competitors<\/h3>\n\n\n\n

        Once you have your list of easy keywords, click on the green fruits<\/strong> to see what the weak competing websites are doing to reach the top of Google.<\/p>\n\n\n\n

          \n
        1. Content-depth<\/strong>? How much time and effort have they invested in their content to bring value to the reader? Use the word count to give a sense of the investment.<\/li>\n\n\n\n
        2. Content-type<\/strong>? Are the article ranking : listicles, buying guides, … ? Align your content format accordingly.<\/li>\n\n\n\n
        3. Related Topics<\/strong>? How many articles do they have around that topic? Check the internal links and related articles. Give more power to your website by adding related content.<\/li>\n\n\n\n
        4. Online presence?<\/strong> What's their strategy outside of their website? Do they have an active presence on social media, on a podcast, offline, … ? Analyze the EEAT<\/a> elements to understand with whom you're competing.<\/li>\n<\/ol>\n\n\n\n

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