{"id":416,"date":"2022-02-25T17:30:08","date_gmt":"2022-02-25T17:30:08","guid":{"rendered":"https:\/\/blog.lowfruits.io\/?p=416"},"modified":"2022-02-25T17:30:08","modified_gmt":"2022-02-25T17:30:08","slug":"what-is-keyword-and-topic-clustering","status":"publish","type":"post","link":"https:\/\/lowfruits.io\/blog\/what-is-keyword-and-topic-clustering\/","title":{"rendered":"What Is Keyword and Topic Clustering?"},"content":{"rendered":"\n

Searchers want to find all the information they need in one place. Google rewards it, so we – the SEOs – meet their needs with topic clustering. <\/p>\n\n\n\n

Today, I\u2019ll explain how you can use keyword and topic clusters<\/strong> to increase your rankings. ?<\/p>\n\n\n\n\n\n

What Is Keyword Clustering?<\/strong><\/h2>\n\n\n\n

Keyword clustering<\/strong> is an SEO method in which you <\/p>\n\n\n\n

? Keyword clustering groups contextually related keywords together, so you can target them with your content.?<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

? Example: Instead of creating two separate posts for \u2018best sofa for living room\u2019 and \u2018comfortable sofa for living room,\u2019 you\u2019ll only create one post centered on the main keyword<\/strong>. <\/p>\n\n\n\n

It will rank for both cluster keywords<\/strong> (“best sofa for living room” and “comfortable sofa for living room”).<\/p>\n\n\n\n

Types of Keyword Clustering<\/strong><\/strong><\/h3>\n\n\n\n

There are two types of keyword clustering: <\/p>\n\n\n\n

\u2714\ufe0f Word similarity clustering<\/p>\n\n\n\n

\u2714\ufe0f SERP analysis clustering<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Word similarity clustering<\/strong> would put \u2018best sofa for small living room\u2019 and \u2018best sofa for small living room uk\u2019 in the same cluster.<\/p>\n\n\n\n

SERP analysis clustering<\/strong> looks at the similarity between search results<\/em> for different keywords:<\/em><\/p>\n\n\n\n

\"\"
SERP similarity clustering focuses on the same results delivered for different keywords<\/figcaption><\/figure>\n\n\n\n

? Searchers are looking for the same thing using different queries<\/strong>. It makes sense to target this cluster with 1 article.<\/p>\n\n\n\n

(The tools that use SERP similarity clustering, like LowFruits<\/u><\/a>, look at how many identical URLs each SERP has. If 40% of the URLs in the top 10 search results are similar, LowFruits will group keywords.)<\/p>\n\n\n\n

How to Use Keyword Clusters<\/strong><\/h3>\n\n\n\n

I recommend the following approach: <\/p>\n\n\n\n

? 1 cluster -> 1 article ?<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u2753 Should I write a separate article for [XYZ] keyword?<\/strong><\/p>\n\n\n\n

If you can valuably expand on the keyword and create internal links.<\/p>\n\n\n\n

If you can't, keep the keywords grouped in 1 article.<\/p>\n\n\n\n

What Is Topic Clustering?<\/strong><\/h2>\n\n\n\n

?<\/strong>Topic clustering<\/strong><\/u><\/strong><\/a> groups articles around related topics.?<\/strong> <\/p>\n\n\n\n

Why?<\/p>\n\n\n\n