{"id":536,"date":"2022-04-04T13:14:11","date_gmt":"2022-04-04T13:14:11","guid":{"rendered":"https:\/\/blog.lowfruits.io\/?p=536"},"modified":"2022-04-04T13:14:11","modified_gmt":"2022-04-04T13:14:11","slug":"how-to-use-lowfruits-clusters","status":"publish","type":"post","link":"https:\/\/lowfruits.io\/blog\/how-to-use-lowfruits-clusters\/","title":{"rendered":"How to Use LowFruits Clusters"},"content":{"rendered":"\n<p>You may have spied the \u201cClusters\u201d tab in your LowFruits dashboard.<\/p>\n\n\n\n<p>Today, I\u2019ll show you how clusters work and how you can use them to rank faster.<\/p>\n\n\n\n<p>Let\u2019s take a look!<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Are Clusters in LowFruits?<\/strong><\/h2>\n\n\n\n<p><strong>LowFruits clusters are groups of related keywords you should target in the same article.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/DD-mQ224QbZNsq1b7a4JR60iR4TSd_jUpY-MjNcsSpUdZQLXtKs282jrOmH2ppoh2C7yjCrIGLnXzI9wCLxOzopBTxqPbCW5qvC6u5-LuTZ-qoWuDx34BY4ya4bLZ8Z8Ctizmluien1XlaX-KA\" alt=\"\" style=\"width:462px;height:214px\"\/><\/figure>\n\n\n\n<p>The <a href=\"https:\/\/en.wikipedia.org\/wiki\/Keyword_clustering\">keywords in a cluster<\/a> have the same intent and at least 40% of the same top 10 search results.&nbsp;<\/p>\n\n\n\n<p>In the example below, both searchers want to see the same results.&nbsp;<\/p>\n\n\n\n<p>That\u2019s why this keyword gets added to a cluster.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/gRN8bsqGup_oxfFUv8F9tAJ01Zmk2ClchpAEBe-Dy9JZKHa7FUDRNy2lAmzRhbpIeAYFPVqm5iuNIoipL5jVfuLy6JuKgsXHO4fGqaBePOwBnR_yE4oV_rsgpQ4WNPVAWljjpF4nqlbt-wkbaQ\" alt=\"\"\/><\/figure>\n\n\n\n<p>Whenever you analyze a new keyword, LowFruits analyzes the SERP again and recreates the cluster.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>3+ Reasons You Should Care about Clusters<\/strong><\/strong><\/h2>\n\n\n\n<p>There are 3 main reasons why you should use clusters:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Grouping Keywords<\/strong><\/h3>\n\n\n\n<p>Clusters make it easier to analyze and use your keyword list.&nbsp;<\/p>\n\n\n\n<p>Since clusters group related keywords together, you get <strong>a better overview of the different topics in your niche<\/strong>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Avoiding Keyword Cannibalization<\/strong><\/h3>\n\n\n\n<p>Whenever you write different content for similar keywords, you are effectively <strong>competing against yourself in the SERP<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Keyword clusters prevent this by grouping similar keywords you should target with one article.<\/p>\n\n\n\n<p>When you export your LowFruits Excel sheet for clusters, you\u2019ll see if some of your website URLs already rank for the cluster keywords.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/zmx_uspihWX5n1m97iWh5F1TqSXmKNdYfuTBd8anUh0O1hDBiqk6Wnc5CXFERjpt2yk96WuSnYTc-_Dxc-Gq5eP93Dw3e4vvdEA-yRLFBWkM3NKLma9ANBk-F_M7s7DfiCZ2lUdd6m0jwKK_wA\" alt=\"\" style=\"width:504px;height:188px\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Increase Your Ranking Chances<\/strong><\/h3>\n\n\n\n<p>When you use keyword clusters, you increase your chances of ranking.&nbsp;<\/p>\n\n\n\n<p>You won\u2019t just target one keyword with one article. Clusters help you target <strong>secondary keywords<\/strong>, too.&nbsp;<\/p>\n\n\n\n<p>You can cover different topics and questions, and provide comprehensive articles that satisfy the searcher\u2019s intent.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Searchers love comprehensive resources. No one really wants to go back to the SERP. Covering a topic in-depth increases your topical authority.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><a href=\"https:\/\/blog.lowfruits.io\/what-is-keyword-and-topic-clustering\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about keyword and topic clusters in this other guide.<\/a><\/p><\/blockquote><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Write an Article Based on Clusters<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Which Cluster Should I Target First?<\/strong><\/h3>\n\n\n\n<p>Focus on clusters with keywords that have <strong>many weak spots<\/strong>.&nbsp;<\/p>\n\n\n\n<p>It\u2019s easy to rank for them with low Domain Authority.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/0XizbVa5iaQ4kTpwSaRgM92NzoSJaDIKp1kZMQtYt_xducpgiYj0YDDsaZmbWoTtXvy5RjO7n2IjIjvLdAdUui_MUZbs2DsamDl2uNlqzXKUbred4miufe_vpP9IkHle0WNGB_Ow0bLZ3qNhPg\" alt=\"\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Main Keyword<\/strong><\/h4>\n\n\n\n<p>Your article title should be your <strong>primary keyword<\/strong>.<\/p>\n\n\n\n<p>In your cluster, the primary keyword is the one with <strong>the highest search volume.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Secondary Keywords<\/strong><\/h4>\n\n\n\n<p>Other keywords in the cluster are your secondary keywords.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q: How Should I Use Secondary Keywords?<\/strong><\/h4>\n\n\n\n<p>\u2714\ufe0f In some cases, you can use secondary keywords as <strong>H2\/H3 headings<\/strong>:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Title: Best leather sofas\n<ul class=\"wp-block-list\">\n<li>H2: Best leather sofas for dogs\n<ul class=\"wp-block-list\">\n<li>H3: Advantages of leather sofas for dogs<\/li>\n\n\n\n<li>H3: Disadvantages of leather sofas for dogs<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>H2: Best leather sofas for kids\n<ul class=\"wp-block-list\">\n<li>H3: Is leather furniture kid-friendly?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\u2714\ufe0f In others, you can use them as <strong>word variations<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Main keyword: Best ergonomic sofa\n<ul class=\"wp-block-list\">\n<li>Secondary: Best ergonomic couch (interchangeable)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2753 Can you cover the secondary keyword in depth?<\/strong> If you can write more than 500 words, write a separate article about it instead. Then, link the two articles to increase your topical authority.&nbsp;<\/p>\n\n\n\n<p><strong>\u2753 Does your keyword have a 40% similarity score?<\/strong> It may need a separate article. Then, link the two articles to increase your topical authority.&nbsp;<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><a href=\"https:\/\/blog.lowfruits.io\/how-to-use-lowfruits-clusters#comments\"><em>Is this article helpful? Rate it or share your feedback below!<\/em><\/a><\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Clusters FAQs<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. What if I\u2019m already ranking for a cluster?<\/strong><\/h3>\n\n\n\n<p>Check the Excel sheet for your cluster.&nbsp;<\/p>\n\n\n\n<p>If you already have URLs ranking for (some of) the cluster keywords, <strong>optimize the ranking article:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add secondary keywords to the article<\/li>\n\n\n\n<li>Optimize your meta descriptions<\/li>\n\n\n\n<li>Add internal links<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. What if several of my URLs rank for the same cluster?<\/strong><\/h3>\n\n\n\n<p>You might have a keyword cannibalization problem.&nbsp;<\/p>\n\n\n\n<p>First, make a list of the URLs and the ranking keywords.<\/p>\n\n\n\n<p>Check the keywords in each article.<\/p>\n\n\n\n<p>If you have duplicates, <strong>make the top-performing page your main page for the target keyword.<\/strong><\/p>\n\n\n\n<p>Then, add secondary keywords and update the content, so it closely reflects the searcher\u2019s intent for the main keyword.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Are keyword clusters and topic clusters the same thing?<\/strong><\/h3>\n\n\n\n<p>No, keyword clusters and <a href=\"https:\/\/blog.lowfruits.io\/what-is-keyword-and-topic-clustering\">topic clusters<\/a> are not to be confused.&nbsp;<\/p>\n\n\n\n<p>Keyword clusters are highly-related keywords, and topic clusters are topics related to your niche and seed keywords.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. I don\u2019t get any clusters for my keyword<\/strong><\/h3>\n\n\n\n<p>Your keyword might be too broad.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Recap: How to Use LowFruits Clusters<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyze your seed keyword in LowFruits<\/li>\n\n\n\n<li>Export clusters as an Excel sheet<\/li>\n\n\n\n<li>Primary keyword -&gt; Article title<\/li>\n\n\n\n<li>Secondary keywords -&gt; H2\/H3 headings or word variations<\/li>\n\n\n\n<li>Can you write more than 500 words about a secondary keyword? -&gt; Maybe write a separate article and add internal links<\/li>\n\n\n\n<li>Already ranking for a cluster keyword? -&gt; Optimize the article for intent<\/li>\n\n\n\n<li>Multiple pages ranking for the same keyword? -&gt; Pick and optimize 1 page<\/li>\n<\/ul>\n\n\n\n<p>[ratemypost]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get and analyze keyword clusters faster in LowFruits.<\/p>\n","protected":false},"author":7,"featured_media":538,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"am_check_title_format":false,"am_check_permalink_format":false,"am_check_check_categories":false,"am_check_image_links_new_tab":false,"am_check_links_new_tab":false,"am_check_flifdn_i_zdilyghwmc3q":false,"am_check_bw5lhchtaays6phnuxaab":false,"am_check_7xjfkeyllswtlb8m4geli":false,"am_check_mmpyavkpnvqakyoa0pswp":false,"am_check_nwzd0q2luski4upg5xkib":false,"am_check_phrpfzy7iv6_4sb6gtmfe":false,"am_check_dt_uokjr34nmlp5i4mai5":false,"am_check_ck0ix72zhwrmtntdo09mi":false,"am_check_m0uc7nzckg1x33rffydya":false,"am_check_joaqzpt1pujl4bkkyurpx":false,"am_check_wmavsh39a3yxl49ptxfe7":false,"am_check_v_r5yh0urz2icvtljws0m":false,"am_check_00ob2jv86fnniwqec_pzr":false,"footnotes":""},"categories":[131],"tags":[],"class_list":["post-536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/posts\/536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/comments?post=536"}],"version-history":[{"count":0,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/posts\/536\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/media\/538"}],"wp:attachment":[{"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/media?parent=536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/categories?post=536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/tags?post=536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}