In fact, you can transform your SEO strategy in 7 simple steps<\/strong> using a technique called keyword gap analysis<\/strong>.<\/p>\n\n\n\n This process reveals exactly<\/em> which keywords your competitors rank for that you do not. No more guessing what content to create \u2014 you'll have a clear, data-driven plan to improve your rankings and outrank the competition.<\/p>\n\n\n\n In this guide, I'll walk you through a complete keyword gap analysis using LowFruits.<\/p>\n\n\n\n By the end, you'll know how to find easy ranking opportunities you might have missed, and start turning those keyword gaps into ranking wins<\/strong>.<\/p>\n\n\n\n In This Article<\/p>\n\n\n\n A keyword gap analysis is exactly what it sounds like \u2014 finding the gaps between the keywords you rank for and the ones your competitors rank for. Think of it like a comparison shopping tool, but for keywords.<\/p>\n\n\n\n When you run a gap analysis, you'll discover:<\/strong><\/p>\n\n\n\n For example, let's say you run a coffee shop. Your competitor might be ranking for terms like “cold brew coffee delivery” or “best coffee beans for espresso” while your site doesn't show up for these searches at all. These gaps represent opportunities for your business to create targeted content and attract more customers.<\/p>\n\n\n\n The best part? <\/strong>You don't need to be an SEO expert to do this. With the right tool and process, anyone can identify these valuable keyword opportunities.<\/p>\n\n\n\n Let's face it \u2014 creating content without knowing which keywords to target is like throwing darts in the dark. You might hit something valuable, but you're mostly just guessing.<\/p>\n\n\n\n A keyword gap analysis takes the guesswork out of your content strategy.<\/strong><\/p>\n\n\n\n Here's why it matters:<\/p>\n\n\n\n Instead of brainstorming topic ideas from scratch, you'll find keywords<\/strong> that already work for your competitors<\/strong>. This means less time planning and more time creating content that drives organic traffic<\/a>.<\/p>\n\n\n\n You'll discover keywords that are easier to rank for<\/strong> \u2014 the kind your competitors might have overlooked or aren't targeting effectively. These are perfect opportunities for newer websites or businesses with limited resources.<\/p>\n\n\n\n By looking at what keywords your competitors rank for, you'll get insights into:<\/p>\n\n\n\n With real data backing your decisions, you can create content that you know people are actually searching for<\/strong>. No more publishing posts and hoping for the best.<\/p>\n\n\n\n Before diving into your analysis, you'll need to understand a few keyword metrics<\/a>. Don't worry; they're simple and easy to grasp.<\/p>\n\n\n\n Monthly Search Volume<\/strong><\/a>:<\/strong> This tells you how many times people search for a keyword each month. While bigger numbers might catch your eye, don't ignore keywords with lower search volumes. These often have:<\/p>\n\n\n\n Keyword Difficulty<\/strong><\/a>:<\/strong> Think of this as a “competition score” from 0-100. The lower the number, the easier it might be to rank for that keyword.<\/p>\n\n\n\n Note:<\/strong> Some SEO tools use varying scales for keyword difficulty (KD). For example, at LowFruits<\/a>, you\u2019ll see KD represented as a SERP Difficulty Score<\/strong> (SD). The SD scale goes from 1 to 3, with 1 being the easiest to rank for.<\/p>\n<\/div>\n\n\n\n Search Intent<\/strong><\/a>:<\/strong> This is about understanding why someone is searching for a term. For example:<\/p>\n\n\n\n Matching your content to the right search intent is just as important as finding the right keywords.<\/p>\n\n\n\n Pro Tip:<\/strong> When you're just starting out, focus on keywords with lower difficulty scores and clear search intent. These often provide the quickest SEO wins<\/a>.<\/p>\n<\/div>\n\n\n\n Ready to find new keyword opportunities? Follow the steps below to conduct a beginner-friendly keyword gap analysis:<\/p>\n\n\n\n For this tutorial, we'll use LowFruits<\/a> \u2014 a tool specifically designed to uncover low-competition keywords<\/strong>. While there are plenty of keyword research tools out there (like Ahrefs, Semrush, and Moz), LowFruits is particularly helpful for smaller websites and businesses because it:<\/p>\n\n\n\n You might be wondering, “Do I really need a paid tool for this?”. While some free SEO tools<\/a> exist, they often don't provide the detailed competitor data needed for a proper keyword gap analysis.<\/p>\n\n\n\n My advice is to think of it as an investment.<\/strong> The right tool will save you countless hours of manual research and help you find opportunities you might otherwise miss.<\/p>\n\n\n\n LowFruits pricing<\/a> start as low as $21\/month. A subscription will give you full access to all the tools we discuss in this article.<\/p>\n<\/div>\n\n\n\n Let's start by adding your website to LowFruits. Here's what to do:<\/p>\n\n\n\n Once you\u2019ve added your website to LowFruits, you\u2019ll see it under Domain<\/strong>, like in the example above.<\/p>\n\n\n\n Notice how you can have more than website, which is helpful when you have multiple domains. You can add up to 20 websites at once.<\/p>\n<\/div>\n\n\n\n This step might seem simple, but it's crucial for your keyword gap analysis<\/strong>.<\/p>\n\n\n\n Why? <\/strong>Because LowFruits will use your domain as a baseline to:<\/p>\n\n\n\n When you later look at competitor keywords, LowFruits will automatically tell you if and where your site ranks for these terms<\/strong>. This saves you from manually checking each keyword and helps you quickly spot gaps in your content strategy.<\/p>\n\n\n\n In the screenshot below, we have a list of a few competitor keywords. The Position<\/strong> (Pos.) column tells us that our domain is ranking for these keywords and in what position.<\/p>\n\n\n\n LowFruits Tip: <\/strong>Hover over the yellow icon with your position to see the exact URL on your website ranking for that keyword.<\/p>\n<\/div>\n\n\n\n This is the basis for our keyword gap analysis, but let\u2019s dive deeper into getting this data.<\/p>\n\n\n\n After adding your website to LowFruits, navigate to the Extract<\/strong> tool. Then, click the Ranking<\/strong> tab.<\/p>\n\n\n\n You\u2019ll see a box where you can enter up to 15 competitor domains. (You only need 1 to run a report, though.) Once you\u2019re happy with your list, click Extract<\/strong>.<\/p>\n\n\n\n Need help finding competitors? <\/strong>Visit this article on how to find competitors\u2019 keywords<\/a>. The first step details how to identify websites that complete for similar keywords as your domain.<\/p>\n<\/div>\n\n\n\n From here, scroll down, and you\u2019ll see your most recent report on top.<\/p>\n\n\n\n Now, here\u2019s where things really start to get interesting\u2026<\/strong><\/p>\n\n\n\n From here, we\u2019re going to create a new report in LowFruits of our competitors\u2019 keywords. This step is going to tell us exactly<\/em> what keywords they\u2019re ranking for (and if we are, too).<\/p>\n\n\n\n To do this, click the Top 10<\/strong> button. This will extract competitors\u2019 keywords ranking in the top 10 organic search results. (You can do top 100, too, but it will cost significantly more credits to analyze keywords.)<\/p>\n\n\n\n This action will take you to a new screen that has automatically populated your competitors\u2019 top keywords<\/strong>. (This is the Import<\/a> tool.)<\/p>\n\n\n\n Scroll down until you reach the end of the page, and click Import<\/strong>.<\/p>\n\n\n\n (I like to keep the Analyze All<\/strong> option checked, but you can uncheck if you\u2019re low on credits. Analyzing will pull metrics like keyword difficulty and Weak Spots, so you can see them in the report. You can pull these manually, though, if you leave it unchecked.)<\/p>\n\n\n\n You should now have a report that looks like this:<\/p>\n\n\n\n Note:<\/strong> If the right columns are empty, you likely left the Analyze all box unchecked. That\u2019s okay. It just means you\u2019ll need to manually select which keywords to extract this data for. You can do this by checking the box to the left of the keyword and clicking SERP Extract<\/strong>. (See image below.)<\/p>\n<\/div>\n\n\n\n You now have a list of competitor keywords, but the question remains: Are you ranking for them, too?<\/strong><\/p>\n\n\n\n Let\u2019s find out.<\/p>\n\n\n\n Related reading:<\/strong><\/p>\n\n\n\n Now, we\u2019re getting into the nitty-gritty of our competitor keyword gap analysis. It\u2019s time to see which keywords your competitors rank for and you don\u2019t.<\/strong><\/p>\n\n\n\n When looking at your competitor keyword report, pay attention to the Position<\/strong> column we mentioned earlier. Is it empty? Well, sorry Charlie, but you don\u2019t rank for that keyword.<\/p>\n\n\n\n Now, in my report, I have 606 keywords<\/strong>. And I don\u2019t necessarily want to scroll through every single one to see if my site ranks or not.<\/p>\n\n\n\n So, what you can do is use a filter<\/strong>.<\/p>\n\n\n\n Click on the Filters<\/strong> option at the top-right of your report.<\/p>\n\n\n\n Then, click on Your Website<\/strong>. You\u2019ll notice a few options, but we\u2019re going to toggle the Not in top 100<\/strong> filter on<\/strong>, so we can see the keywords our competitors rank for, and we do not (aka, our keyword gap!).<\/p>\n\n\n\n The number in the yellow box tells you how many keywords appear with those filter conditions.<\/p>\n\n\n\n So, in our example, my website isn\u2019t ranking for 583 keywords<\/strong> of the original 606 competitor keywords found. Yikes.<\/p>\n\n\n\n But here\u2019s the silver lining:<\/strong><\/p>\n\n\n\n Even though that sounds like a huge keyword gap (and it is), these are all opportunities for you to grow your online visibility<\/strong>.<\/p>\n\n\n\n That\u2019s why you\u2019re learning how to do a keyword gap analysis, after all! You\u2019ve already shown the desire to rank for more keywords \u2014 and taken the first steps by looking for an article like the one you\u2019re reading now.<\/p>\n\n\n\n Kudos to you. You\u2019re already on your way to higher rankings.<\/p>\n\n\n\n So, now that we have our keyword gaps, let\u2019s see if we really<\/em> need to pay attention to all of them.<\/p>\n\n\n\n (Spoiler alert: <\/strong>you don\u2019t.)<\/p>\n\n\n\n<\/ul><\/li>
What Is a Keyword Gap Analysis?<\/h2>\n\n\n\n
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Why Is a Competitor Keyword Gap Analysis Important?<\/h2>\n\n\n\n
Save Time and Resources<\/h3>\n\n\n\n
Find Easy Wins<\/h3>\n\n\n\n
Understand Your Market Better<\/h3>\n\n\n\n
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Build a Smarter Content Strategy<\/h3>\n\n\n\n
Keyword Gap Analysis Prep: What to Know Before You Start<\/h2>\n\n\n\n
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![\"Keyword](\"https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/03\/keyword-search-volume-1024x424.jpg\" "\\"Keyword")
<\/figure>\n\n\n\n\n
![\"SERP](\"https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/04\/sd-score-keyword-difficulty-1024x383.jpg\" "\\"SERP")
<\/figure>\n\n\n\n\n
How to Do a Keyword Gap Analysis Step-by-Step<\/h2>\n\n\n\n
1. Select a Keyword Research Tool<\/h3>\n\n\n\n
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![\"LowFruits](\"https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/03\/new-lowfruits-homepage-1024x557.jpg\" "\\"LowFruits")
<\/a><\/figure>\n\n\n\n2. Add Your Domain to LowFruits<\/h3>\n\n\n\n
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![\"Add](\"https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/02\/add-a-website-lowfruits-1024x442.jpg\" "\\"Add")
<\/figure>\n\n\n\n\n
![\"Column](\"https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/04\/keyword-ranking-position-for-your-site-1024x232.jpg\" "\\"Ranking")
<\/figure>\n\n\n\n3. Extract Competitors\u2019 Ranking Keywords<\/h3>\n\n\n\n
![\"LowFruits](\"https:\/\/lowfruits.io\/wp-content\/uploads\/2024\/10\/lowfruits-extract-rankings-1024x449.jpg\" "\\"LowFruits")
<\/figure>\n\n\n\n![\"Keyword](\"https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/04\/keyword-gap-analysis-report-1024x354.jpg\" "\\"Competitor")
<\/figure>\n\n\n\n4. Create a New Report of Competitor Keywords<\/h3>\n\n\n\n
![\"Button](\"https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/04\/top-10-competitor-keywords.jpg\" "\\"Competitor")
<\/figure>\n\n\n\n![\"Competitor](\"https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/04\/competitor-keyword-import-coffee-1024x635.jpg\" "\\"Competitor")
<\/figure>\n\n\n\n![\"Import](\"https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/04\/import-button.jpg\" "\\"Import")
<\/figure>\n\n\n\n![\"Report](\"https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/04\/coffee-keyword-competitors-report-1024x456.jpg\" "\\"Competitors'")
<\/figure>\n\n\n\n![\"SERP](\"https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/04\/serp-extract-button-1024x252.jpg\" "\\"Extract")
<\/figure>\n\n\n\n\n
5. Filter by Keywords Your Site Doesn\u2019t Rank for<\/h3>\n\n\n\n
![\"Keyword](\"https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/04\/no-ranking-keywords-position-column-1024x358.jpg\" "\\"Our")
<\/figure>\n\n\n\n![\"LowFruits](\"https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/04\/lowfruits-filters-1024x370.jpg\" "\\"Add")
<\/figure>\n\n\n\n![\"Filter](\"https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/04\/keyword-gap-analysis-not-ranking.jpg\" "\\"View")
<\/figure>\n\n\n\n![\"List](\"https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/04\/missing-keywords-1024x448.jpg\" "\\"Keyword")
<\/figure>\n\n\n\n6. Refine Your Keyword List<\/h3>\n\n\n\n
![\"Filter](\"https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/04\/sd-score-coffee.jpg\" "\\"SERP")
<\/figure>\n\n\n\n![\"Max](\"https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/04\/sd-score-max-filter.jpg\" "\\"Set")
<\/figure>\n\n\n\n![\"Number](\"https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/04\/number-of-weak-websites-filter.jpg\" "\\"Weak")
<\/figure>\n\n\n\n![\"Minimum](\"https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/04\/2-min-weak-spots.jpg\" "\\"Set")
<\/figure>\n\n\n\n![\"Competitor](\"https:\/\/lowfruits.io\/wp-content\/uploads\/2025\/04\/weak-spots-coffee-1024x393.jpg\" "\\"Easy")
<\/figure>\n\n\n\n