{"id":662,"date":"2022-05-13T16:16:48","date_gmt":"2022-05-13T16:16:48","guid":{"rendered":"https:\/\/blog.lowfruits.io\/?p=662"},"modified":"2022-05-13T16:16:48","modified_gmt":"2022-05-13T16:16:48","slug":"lowfruits-case-study-site-month-7-going-viral-with-google-discover","status":"publish","type":"post","link":"https:\/\/lowfruits.io\/blog\/lowfruits-case-study-site-month-7-going-viral-with-google-discover\/","title":{"rendered":"LowFruits Case Study Site, Month 7: Going Viral with Google Discover"},"content":{"rendered":"\n\n\n<p>I\u2019ve seen hockey-stick growth on my sites before, but what happened this month was just ridiculous:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/_GdScTLHCFOuhjqncTgPriKHtGnA_fbFmslnOKt_Nruko840xezAnkJVyo2_gfznoNMlsI3tdE4rHFkVAXWxk8PCgf0vnaj7qSQMbUmC-cWiuSpQc7kfVFGanlUAbEJLh2uZn9RNH0X7OJ6BcQ\" alt=\"\" \/><\/figure>\n\n\n\n<p>You\u2019ve guessed it: Google Discover picked up one of the articles on my <a href=\"https:\/\/blog.lowfruits.io\/case-study-1\">case study<\/a> site.<\/p>\n\n\n\n<p>What happened next? Let's find out!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Many Clicks and Impressions Did I Get from Google Discover?<\/h2>\n\n\n\n<p>Before you get <strong>too <\/strong>excited, here\u2019s what the total clicks on Google looked like by the end of April:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/tPByJjIqpHrXsUnHbyNRxpjDh4k04tI7-NQDNiIw1PgdtLxHni-og5iAskba-goUtdqbPvzd3JAwXwesesWO86nKiy5Yz_l39wHoRb-rZ814tP3-4Mpyi1V6h-L7RNgcdWnH1-Db3p-HZ8ndvA\" alt=\"\" \/><\/figure>\n\n\n\n<p>Google Discover picked up my article on April 6. It continued to receive a bevy of engaged Google Discover users daily through April 28.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What Made This Article Special?<\/h3>\n\n\n\n<p>The article is a \u201cCan You Do [X] With [Y]?\u201d post about an outdoor cooking technique (<a href=\"https:\/\/blog.lowfruits.io\/lowfruits-case-study-site-month-6-niche-reveal\">last month, I revealed the niche:<\/a> BBQ).<\/p>\n\n\n\n<p>There\u2019s nothing special about this article\u2014no Canva infographics, hand-drawn illustrations, or embedded YouTube videos.&nbsp;<\/p>\n\n\n\n<p>It was an informative 1,200-word piece on a topic by a knowledgeable author (a 7c\/word Writer Access freelancer).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Is There a Secret to Showing up on Google Discover?<\/h2>\n\n\n\n<p>Overall, the article received the following results from Google Discover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>12,000 clicks<\/li>\n\n\n\n<li>184,000 impressions<\/li>\n\n\n\n<li>6.5% CTR<\/li>\n<\/ul>\n\n\n\n<p><strong>There is no secret to appearing for Google Discover that I know of.&nbsp;<\/strong><\/p>\n\n\n\n<p>Over the years, I've published thousands of articles. Since Google Discover launched, no more than a dozen of my posts went \u201cviral.\u201d I wasn\u2019t able to draw any lessons from them other than:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>If you want to show up on Google Discover, create good content around topics people care about.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/google-discover\/\">I\u2019m not the only one<\/a> who feels that way.<\/p>\n\n\n\n<p>Still, it's nice when it happens. It brought me 15,000 users. <strong>But don't expect to ride the Discover wave forever<\/strong>; the traffic comes and goes.&nbsp;<\/p>\n\n\n\n<p>Eventually, my spike ebbed. The traffic from Google Discover leveled off at a humble 15 visitors\/day.<\/p>\n\n\n\n<p>Since I haven\u2019t monetized the site yet, I only have a nice screenshot to show for it.&nbsp;<\/p>\n\n\n\n<p>If I had put ads and the site\u2019s RPM (Revenue per Mille\/thousand visits) was $25, <strong>I would\u2019ve made $375 just from Google Discover.<\/strong><\/p>\n\n\n\n<p>I am not in a hurry to install ads, but this is a good confirmation of my original hypothesis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">LowFruits Tip of the Month<\/h2>\n\n\n\n<p>Google Discover often picks up information posts. So if you\u2019re looking for ideas for informational posts, fire up the LowFruits Keyword Finder.<\/p>\n\n\n\n<p>Add a seed keyword and go to the \u201cQuestions\u201d tab once the report\u2019s ready.&nbsp;<\/p>\n\n\n\n<p>(This tab\u2014and I\u2019m not exaggerating\u2014is where I spend 90% of my time using LowFruits.)<\/p>\n\n\n\n<p>Find informational keywords with the highest number of blue fruits.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Find informational keywords with as many blue fruits as possible. Then, get your content orders drafted!<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>If you see something like this, it\u2019s time to add new keywords to your hit list and get those content orders drafted:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/OUnsU5u7bm65FbZs7rTeLsf4WYzcTsVAmAokTIdN8Z4QzAbxcXiUi7_9zG-yTd6ZqCcgIL3piYMDx-ZYCgE2i_wM5DsagFdyIX5ZahoJZof6eEShKMxIdZbrjR1EZDc6fGefFKw5yUdtrjGefQ\" alt=\"\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Metrics Over Time<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Content<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/RFv4NF_IKK4O5-gDFNQKKCzEnkFlM4QzeiGGaIFatiOwteJZwOOVneewN9K3n-ebSLB23ncKNGhwuSjwGnak69j03VHhh-2BqSXLygAjJriMej3ePxCL_WHrJFtTybwqI0xSvx7LdLWQvZkNDg\" alt=\"\" title=\"Points scored\" \/><\/figure>\n\n\n\n<p>In April, I published 12 posts, double the minimum monthly commitment I set for myself.&nbsp;<\/p>\n\n\n\n<p>I published 13,585 words for the month, and the average article length was 1,132 words.<\/p>\n\n\n\n<p>To date, the case study site has 75 posts with a total word count of 97,508 words and an average word count of 1,175 words.&nbsp;<\/p>\n\n\n\n<p>All of the posts are <strong>informational<\/strong>; I haven't gotten around to writing the &#8220;Best [X] For [Y]&#8221; posts yet\u2014but I will soon!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rankings<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Date Checked<\/strong><\/td><td>May 10, 2022<\/td><\/tr><tr><td><strong>Avg. Position (Google, USA, Mobile)<\/strong><\/td><td>11.78<\/td><\/tr><tr><td><strong>Avg. Position (Google, USA, Desktop)<\/strong><\/td><td>12.11<\/td><\/tr><tr><td><strong>Positions in Top 3 on SERPs<\/strong><\/td><td>18 (-2 Month-over-Month)<\/td><\/tr><tr><td><strong>Positions in 4-10 on SERPs<\/strong><\/td><td>21 (+4 Change Month-over-Month)<\/td><\/tr><tr><td><strong>Positions in 11-100 on SERPs<\/strong><\/td><td>18 (+9 Month-over-Month)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Source:<\/strong> Ubersuggest<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Traffic<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Time Period<\/strong><\/td><td>April 1, 2022 &#8211; April 30, 2022<\/td><\/tr><tr><td><strong>Monthly Pageviews<\/strong><\/td><td>16,000<\/td><\/tr><tr><td><strong>Avg. Engagement Time<\/strong><\/td><td>0.50 s<\/td><\/tr><tr><td><strong>Engaged Sessions \/ User<\/strong><\/td><td>0.25<\/td><\/tr><tr><td><strong>Pageviews \/ Published Post (PPP)<\/strong><\/td><td>213.33<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Source:<\/strong> Google Analytics<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Earnings<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Time Period<\/strong><\/td><td>April 1, 2022 &#8211; April 30, 2022<\/td><\/tr><tr><td><strong>Total Revenue Since Start of Site<\/strong><\/td><td>$0<\/td><\/tr><tr><td><strong>Total Revenue YTD (2021)<\/strong><\/td><td>$0<\/td><\/tr><tr><td><strong>Monthly Revenue<\/strong><\/td><td>$0<br>Of which $0 from display adsOf which $0 from affiliate commissions<\/td><\/tr><tr><td><strong>Revenue \/ Published Post (RPP)<\/strong><\/td><td>$0<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n\n\n<p>[ratemypost]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019ve seen hockey-stick growth on my sites before, but what happened this month was just ridiculous.<\/p>\n","protected":false},"author":7,"featured_media":3764,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"am_check_title_format":false,"am_check_permalink_format":false,"am_check_check_categories":false,"am_check_image_links_new_tab":false,"am_check_links_new_tab":false,"am_check_flifdn_i_zdilyghwmc3q":false,"am_check_bw5lhchtaays6phnuxaab":false,"am_check_7xjfkeyllswtlb8m4geli":false,"am_check_mmpyavkpnvqakyoa0pswp":false,"am_check_nwzd0q2luski4upg5xkib":false,"am_check_phrpfzy7iv6_4sb6gtmfe":false,"am_check_dt_uokjr34nmlp5i4mai5":false,"am_check_ck0ix72zhwrmtntdo09mi":false,"am_check_m0uc7nzckg1x33rffydya":false,"am_check_joaqzpt1pujl4bkkyurpx":false,"am_check_wmavsh39a3yxl49ptxfe7":false,"am_check_v_r5yh0urz2icvtljws0m":false,"am_check_00ob2jv86fnniwqec_pzr":false,"footnotes":""},"categories":[155],"tags":[156],"class_list":["post-662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-case-study"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/posts\/662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/comments?post=662"}],"version-history":[{"count":0,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/posts\/662\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/media\/3764"}],"wp:attachment":[{"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/media?parent=662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/categories?post=662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lowfruits.io\/wp-json\/wp\/v2\/tags?post=662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}